Webhook Automation: Your Analytics, Everywhere You Need It

A customer just signed up.

With traditional analytics, you check the dashboard tomorrow.

With TrackFox webhooks, you get a Discord message instantly.

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What Are Analytics Webhooks?

Webhooks send data from TrackFox to other tools when events happen:

Event (signup) → TrackFox → Webhook → Discord/Telegram/Slack/Your App

Use cases:

• Get notified of new signups
• Celebrate conversions with your team
• Trigger workflows in other tools
• Build custom dashboards
• Sync data to your CRM

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Built-In Integrations

Discord Notifications

Get messages in your Discord server:

New Conversion!
------------------------
Event: purchase_completed
Plan: Pro ($99/mo)
Source: Google / organic
Campaign: spring-launch

Setup:

1. Dashboard → Integrations → Discord
2. Add webhook URL from Discord
3. Choose events to notify
4. Done

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Telegram Notifications

Get messages on Telegram:

TrackFox Alert

New signup: user@example.com
Source: Product Hunt
Time: 2026-01-25 14:32 UTC

Setup:

1. Dashboard → Integrations → Telegram
2. Connect your Telegram bot
3. Choose events to notify
4. Done

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Custom Webhooks

Send data to any endpoint:

POST https://your-app.com/webhook

{
  "event": "purchase_completed",
  "timestamp": "2026-01-25T14:32:00Z",
  "data": {
    "plan": "pro",
    "amount": 99,
    "currency": "usd",
    "source": "google",
    "medium": "organic",
    "campaign": "spring-launch"
  }
}

Connect to any tool with a webhook endpoint.

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Events You Can Track

Conversion Events

• signup_completed - New user registered
• purchase_completed - Payment received
• upgrade - User upgraded plan
• subscription_renewed - Recurring payment

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Traffic Events

• visitor_milestone - Hit 1k, 10k, 100k visitors
• traffic_spike - Unusual traffic increase
• new_referrer - Traffic from new source

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Custom Events

Any event you track:

// Track in your app
window?.trackfox("demo_booked", {
  source: "pricing_page",
  company: "Acme Corp",
});

Then notify via webhook:

New Demo Booked!
Company: Acme Corp
Source: Pricing page

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Automation Examples

Sales Team Alerts

Notify sales when high-intent actions occur:

Event: demo_requested

Webhook to: Slack #sales channel

New Demo Request
------------------------
Company: Enterprise Corp
Email: buyer@enterprise.com
Source: LinkedIn Ads
Viewed: Pricing page, Enterprise features

Sales can follow up immediately.

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Celebration Bot

Share wins with the team:

Event: purchase_completed

Webhook to: Discord #wins channel

New Customer!
------------------------
Plan: Pro ($99/mo)
MRR Impact: +$99
Total MRR: $12,456
Conversion Path: Blog → Pricing → Signup → Paid

Celebrate every conversion.

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CRM Integration

Sync conversions to your CRM:

Event: signup_completed

Webhook to: HubSpot/Salesforce/Pipedrive

{
  "event": "new_lead",
  "email": "user@example.com",
  "source": "google",
  "campaign": "spring-launch",
  "first_page": "/blog/analytics-guide"
}

Leads automatically added with source data.

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Anomaly Alerts

Get notified of problems:

Event: conversion_rate_drop

Webhook to: Telegram

Alert: Conversion rate dropped

Current: 0.5%
Normal: 2.1%
Time period: Last 2 hours
Possible cause: Checkout page changes

Action needed: Check checkout flow

Catch issues before they cost you money.

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Setting Up Webhooks

Step 1: Create Webhook

Dashboard → Integrations → Webhooks → Create New

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Step 2: Configure Trigger

Choose what triggers the webhook:

• Specific event (e.g., purchase_completed)
• Event category (e.g., all conversions)
• Conditions (e.g., revenue > $100)

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Step 3: Set Destination

Where to send the data:

• Discord webhook URL
• Telegram bot
• Custom URL
• Multiple destinations

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Step 4: Customize Payload

Choose what data to include:

{
  "event": "{{event_name}}",
  "timestamp": "{{timestamp}}",
  "revenue": "{{event_data.amount}}",
  "source": "{{attribution.source}}",
  "campaign": "{{attribution.campaign}}"
}

Use variables to build custom payloads.

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Webhook Payload Reference

Standard Payload

{
  "id": "evt_abc123",
  "event": "purchase_completed",
  "timestamp": "2026-01-25T14:32:00Z",
  "website_id": "web_xyz789",
  "session_id": "ses_def456",
  "data": {
    "plan": "pro",
    "amount": 99,
    "currency": "usd"
  },
  "attribution": {
    "source": "google",
    "medium": "organic",
    "campaign": "spring-launch",
    "landing_page": "/blog/analytics-guide"
  },
  "visitor": {
    "country": "US",
    "device": "desktop",
    "browser": "chrome"
  }
}

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Available Variables

Variable	Description
{{event_name}}	Name of the event
{{timestamp}}	When event occurred
{{event_data.*}}	Custom event properties
{{attribution.source}}	Traffic source
{{attribution.medium}}	Traffic medium
{{attribution.campaign}}	Campaign name
{{visitor.country}}	Visitor country
{{visitor.device}}	Device type

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Advanced Automation

Conditional Webhooks

Only trigger on specific conditions:

• Revenue > $100
• Source = "google"
• Plan = "enterprise"
• Country = "US"

Combine conditions with AND/OR logic.

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Webhook Chains

Trigger multiple webhooks from one event:

purchase_completed
├── Discord: #wins channel
├── Telegram: Founder notification
├── CRM: Add customer record
└── Accounting: Log transaction

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Retry Logic

TrackFox handles delivery:

• Automatic retry on failure
• Exponential backoff
• Delivery confirmation
• Failed webhook alerts

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Use Cases by Team

Marketing

• New lead notifications
• Campaign milestone alerts
• Traffic source changes
• Content performance updates

Sales

• Demo request alerts
• High-intent visitor notifications
• Enterprise inquiry alerts
• Lead scoring updates

Product

• Feature usage milestones
• Onboarding completion
• Activation events
• Churn risk alerts

Engineering

• Error rate spikes
• Performance degradation
• Checkout failures
• API usage alerts

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Pricing

Webhook automation included in all plans:

• Unlimited webhooks
• Unlimited destinations
• Discord + Telegram built-in
• Custom webhook endpoints
• Retry logic included

$9/month for 10k events. All features included.

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Get Started With Webhooks

Connect your analytics to your workflow.

Start your free trial →

Get your first webhook notification in minutes.

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Last updated: January 2026