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Analytics for Content Creators: Track Your Digital Product Revenue

Creator-focused analytics that connect your content to revenue. Track which videos, posts, and channels drive course sales, memberships, and digital product purchases.

Analytics for Content Creators

You create content across platforms.

YouTube videos. Twitter threads. Newsletter issues. Podcast episodes.

Which content actually drives revenue?

TrackFox connects your content to sales—so you know what to create more of.


The Creator's Attribution Problem

Where Creators Get Stuck

You know:

  • 10,000 YouTube subscribers
  • 5,000 newsletter subscribers
  • 15,000 Twitter followers
  • 500 course sales this month

You don't know:

  • Which YouTube videos drive course sales
  • Whether newsletter content converts better than Twitter
  • Which content topics lead to highest-value customers
  • What your actual conversion rate is by channel

TrackFox Shows the Full Picture

Content Source Clicks to Site Course Sales Revenue
YouTube - Tutorials 3,000 150 $22,500
YouTube - Vlogs 2,000 20 $3,000
Newsletter 1,500 120 $18,000
Twitter 2,500 50 $7,500
Podcast mentions 500 60 $9,000

Insight: Tutorial videos and newsletters drive 80% of revenue. Double down there.


Creator Analytics Features

Revenue by Content Source

See exactly where sales come from:

This Month's Revenue: $60,000

By Source:
├── YouTube: $25,500 (42%)
│   ├── Tutorials: $22,500
│   └── Vlogs: $3,000
├── Newsletter: $18,000 (30%)
├── Podcast: $9,000 (15%)
└── Twitter: $7,500 (13%)

Product Performance

Track each digital product:

Product Sales Revenue Avg Source
Complete Course 200 $40,000 YouTube Tutorials
Starter Guide 350 $10,500 Newsletter
Template Pack 500 $5,000 Twitter
Coaching (1:1) 15 $7,500 Podcast

Content-to-Revenue Tracking

See which specific content converts:

Content Piece Views/Opens Sales Revenue
"How to Start a Business" video 50,000 45 $6,750
"My Morning Routine" video 100,000 5 $750
Newsletter #47 (Launch email) 4,000 80 $12,000
Twitter thread on productivity 200,000 25 $3,750

Insight: Viral content doesn't equal revenue. Niche tutorials convert better.


Setting Up Creator Tracking

Step 1: Install on Your Site

npx trackfox add

Or add the script to your landing page, course platform, or checkout:

<script
  defer
  src="https://trackfox.app/script.js"
  data-website-id="your-website-id"
></script>

Step 2: Tag Your Content Links

Add UTM parameters to all links:

YouTube video descriptions:

Get the course: https://yourcourse.com?utm_source=youtube&utm_medium=video&utm_campaign=business-tutorial-01

Newsletter links:

Check it out: https://yourcourse.com?utm_source=newsletter&utm_medium=email&utm_campaign=issue-47

Twitter bio/links:

https://yourcourse.com?utm_source=twitter&utm_medium=bio

Step 3: Connect Payment Provider

Integrate with your sales platform:

  • Gumroad → Connect via webhook
  • Teachable → API integration
  • Podia → Webhook integration
  • Stripe → Native integration
  • LemonSqueezy → Native integration

Step 4: View Your Dashboard

Dashboard → Revenue shows:

  • Revenue by content source
  • Revenue by specific content piece
  • Revenue by product
  • Customer lifetime value by acquisition source

Creator-Specific Metrics

Audience Value

What's each subscriber worth?

Audience Size Revenue Value/Sub
YouTube 10,000 $25,500 $2.55
Newsletter 5,000 $18,000 $3.60
Twitter 15,000 $7,500 $0.50

Insight: Newsletter subscribers are 7x more valuable than Twitter followers.


Content ROI

Time spent vs revenue generated:

Content Type Time to Create Revenue $/Hour
Tutorial video 8 hours $5,000 $625
Newsletter issue 2 hours $1,500 $750
Twitter thread 1 hour $500 $500
Podcast episode 4 hours $2,000 $500

Insight: Newsletters have best ROI per hour spent.


Conversion Funnel

Track the creator funnel:

Content View → Site Visit → Product Page → Checkout → Purchase
 100,000     →   10,000   →    3,000    →   1,000   →    300

Conversion: 0.3% from content view to purchase

Platform Integrations

YouTube

Track video-to-sale attribution:

  • Tag links in video descriptions
  • Track which videos drive site visits
  • Connect views to eventual purchases

Newsletter (ConvertKit, Beehiiv, Substack)

Track newsletter-to-sale:

  • Tag newsletter links with campaign IDs
  • Track which issues convert best
  • See subscriber value over time

Twitter/X

Track social-to-sale:

  • Use link shorteners with UTM
  • Track viral vs converting content
  • Measure ROI of Twitter time

Podcast

Track audio-to-sale:

  • Unique promo codes per episode
  • Custom landing pages per show
  • Track listener conversion

Use Cases

Course Creator

Challenge: Which content should I create to sell more courses?

Solution:

  1. Connect TrackFox to course platform
  2. Tag all content links
  3. View revenue by content source
  4. Create more of what converts

Digital Product Seller

Challenge: Which product should I promote in my newsletter?

Solution:

  1. Track product sales by source
  2. A/B test product promotions
  3. See which products convert from email
  4. Optimize newsletter content

Membership/Community Owner

Challenge: Which content attracts high-retention members?

Solution:

  1. Track member signups by source
  2. Connect to membership platform
  3. Analyze retention by acquisition source
  4. Focus on content that attracts retainable members

Getting Started

Quick Setup

  1. Add TrackFox to your site (2 minutes)
  2. Connect your payment provider (5 minutes)
  3. Start tagging content links
  4. View revenue attribution immediately

Pricing for Creators

TrackFox grows with you:

Plan Events/Month Price Good For
Starter 10k $9/mo Small audience
Growth 100k $29/mo Growing creator
Pro 500k $69/mo Full-time creator
Scale 2M $129/mo Large audience

All plans include:

  • Revenue attribution
  • Unlimited products
  • All platform integrations

Start Tracking Creator Revenue

Know which content drives sales.

Start your free trial →

14 days free. No credit card required.


Last updated: January 2026

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