Analytics for Content Creators: Track Your Digital Product Revenue
Creator-focused analytics that connect your content to revenue. Track which videos, posts, and channels drive course sales, memberships, and digital product purchases.
Analytics for Content Creators
You create content across platforms.
YouTube videos. Twitter threads. Newsletter issues. Podcast episodes.
Which content actually drives revenue?
TrackFox connects your content to sales—so you know what to create more of.
The Creator's Attribution Problem
Where Creators Get Stuck
You know:
- 10,000 YouTube subscribers
- 5,000 newsletter subscribers
- 15,000 Twitter followers
- 500 course sales this month
You don't know:
- Which YouTube videos drive course sales
- Whether newsletter content converts better than Twitter
- Which content topics lead to highest-value customers
- What your actual conversion rate is by channel
TrackFox Shows the Full Picture
| Content Source | Clicks to Site | Course Sales | Revenue |
|---|---|---|---|
| YouTube - Tutorials | 3,000 | 150 | $22,500 |
| YouTube - Vlogs | 2,000 | 20 | $3,000 |
| Newsletter | 1,500 | 120 | $18,000 |
| 2,500 | 50 | $7,500 | |
| Podcast mentions | 500 | 60 | $9,000 |
Insight: Tutorial videos and newsletters drive 80% of revenue. Double down there.
Creator Analytics Features
Revenue by Content Source
See exactly where sales come from:
This Month's Revenue: $60,000
By Source:
├── YouTube: $25,500 (42%)
│ ├── Tutorials: $22,500
│ └── Vlogs: $3,000
├── Newsletter: $18,000 (30%)
├── Podcast: $9,000 (15%)
└── Twitter: $7,500 (13%)
Product Performance
Track each digital product:
| Product | Sales | Revenue | Avg Source |
|---|---|---|---|
| Complete Course | 200 | $40,000 | YouTube Tutorials |
| Starter Guide | 350 | $10,500 | Newsletter |
| Template Pack | 500 | $5,000 | |
| Coaching (1:1) | 15 | $7,500 | Podcast |
Content-to-Revenue Tracking
See which specific content converts:
| Content Piece | Views/Opens | Sales | Revenue |
|---|---|---|---|
| "How to Start a Business" video | 50,000 | 45 | $6,750 |
| "My Morning Routine" video | 100,000 | 5 | $750 |
| Newsletter #47 (Launch email) | 4,000 | 80 | $12,000 |
| Twitter thread on productivity | 200,000 | 25 | $3,750 |
Insight: Viral content doesn't equal revenue. Niche tutorials convert better.
Setting Up Creator Tracking
Step 1: Install on Your Site
npx trackfox add
Or add the script to your landing page, course platform, or checkout:
<script
defer
src="https://trackfox.app/script.js"
data-website-id="your-website-id"
></script>
Step 2: Tag Your Content Links
Add UTM parameters to all links:
YouTube video descriptions:
Get the course: https://yourcourse.com?utm_source=youtube&utm_medium=video&utm_campaign=business-tutorial-01
Newsletter links:
Check it out: https://yourcourse.com?utm_source=newsletter&utm_medium=email&utm_campaign=issue-47
Twitter bio/links:
https://yourcourse.com?utm_source=twitter&utm_medium=bio
Step 3: Connect Payment Provider
Integrate with your sales platform:
- Gumroad → Connect via webhook
- Teachable → API integration
- Podia → Webhook integration
- Stripe → Native integration
- LemonSqueezy → Native integration
Step 4: View Your Dashboard
Dashboard → Revenue shows:
- Revenue by content source
- Revenue by specific content piece
- Revenue by product
- Customer lifetime value by acquisition source
Creator-Specific Metrics
Audience Value
What's each subscriber worth?
| Audience | Size | Revenue | Value/Sub |
|---|---|---|---|
| YouTube | 10,000 | $25,500 | $2.55 |
| Newsletter | 5,000 | $18,000 | $3.60 |
| 15,000 | $7,500 | $0.50 |
Insight: Newsletter subscribers are 7x more valuable than Twitter followers.
Content ROI
Time spent vs revenue generated:
| Content Type | Time to Create | Revenue | $/Hour |
|---|---|---|---|
| Tutorial video | 8 hours | $5,000 | $625 |
| Newsletter issue | 2 hours | $1,500 | $750 |
| Twitter thread | 1 hour | $500 | $500 |
| Podcast episode | 4 hours | $2,000 | $500 |
Insight: Newsletters have best ROI per hour spent.
Conversion Funnel
Track the creator funnel:
Content View → Site Visit → Product Page → Checkout → Purchase
100,000 → 10,000 → 3,000 → 1,000 → 300
Conversion: 0.3% from content view to purchase
Platform Integrations
YouTube
Track video-to-sale attribution:
- Tag links in video descriptions
- Track which videos drive site visits
- Connect views to eventual purchases
Newsletter (ConvertKit, Beehiiv, Substack)
Track newsletter-to-sale:
- Tag newsletter links with campaign IDs
- Track which issues convert best
- See subscriber value over time
Twitter/X
Track social-to-sale:
- Use link shorteners with UTM
- Track viral vs converting content
- Measure ROI of Twitter time
Podcast
Track audio-to-sale:
- Unique promo codes per episode
- Custom landing pages per show
- Track listener conversion
Use Cases
Course Creator
Challenge: Which content should I create to sell more courses?
Solution:
- Connect TrackFox to course platform
- Tag all content links
- View revenue by content source
- Create more of what converts
Digital Product Seller
Challenge: Which product should I promote in my newsletter?
Solution:
- Track product sales by source
- A/B test product promotions
- See which products convert from email
- Optimize newsletter content
Membership/Community Owner
Challenge: Which content attracts high-retention members?
Solution:
- Track member signups by source
- Connect to membership platform
- Analyze retention by acquisition source
- Focus on content that attracts retainable members
Getting Started
Quick Setup
- Add TrackFox to your site (2 minutes)
- Connect your payment provider (5 minutes)
- Start tagging content links
- View revenue attribution immediately
Pricing for Creators
TrackFox grows with you:
| Plan | Events/Month | Price | Good For |
|---|---|---|---|
| Starter | 10k | $9/mo | Small audience |
| Growth | 100k | $29/mo | Growing creator |
| Pro | 500k | $69/mo | Full-time creator |
| Scale | 2M | $129/mo | Large audience |
All plans include:
- Revenue attribution
- Unlimited products
- All platform integrations
Start Tracking Creator Revenue
Know which content drives sales.
14 days free. No credit card required.
Last updated: January 2026
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