Membership Site Analytics: Acquire and Retain

Running a membership site is a retention game.

It's not just about getting new members—it's about keeping them.

TrackFox shows you which acquisition channels bring members who stay.

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The Membership Analytics Challenge

What You Know

• 200 new members this month
• 50 cancellations
• Net: +150 members
• MRR: $15,000

What You Don't Know

• Which channels bring members who stay?
• What's the LTV difference between sources?
• Are your ads bringing quick churners?
• Which content creates engaged members?

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Membership Analytics Features

Member Acquisition by Source

See where members come from:

Source	New Members	MRR Added	Acquisition Cost
Organic Content	80	$4,000	$0
YouTube	50	$2,500	$0
Facebook Ads	40	$2,000	$800
Referrals	20	$1,000	$200 (bonus)
Twitter	10	$500	$0

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Retention by Acquisition Source

This is where it gets interesting:

Source	Members	3-Month Retention	6-Month Retention	12-Month Retention
Referrals	20	95%	90%	85%
Organic Content	80	80%	70%	60%
YouTube	50	75%	60%	45%
Facebook Ads	40	50%	30%	15%

Insight: Facebook ad members churn 5x faster than referrals. Stop the ads.

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Lifetime Value by Source

Calculate true member value:

Source	Avg Tenure	Monthly Price	LTV	Acquisition Cost	ROI
Referrals	18 months	$50	$900	$10	8,900%
Organic Content	10 months	$50	$500	$0	∞
YouTube	8 months	$50	$400	$0	∞
Facebook Ads	3 months	$50	$150	$20	650%

Referral members are worth 6x Facebook ad members.

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Churn Analysis

When and why members leave:

Members who churned this month: 50

By Tenure:
- Month 1: 25 (50%) ← Onboarding problem?
- Month 2-3: 15 (30%) ← Value delivery problem?
- Month 4+: 10 (20%) ← Normal attrition

By Source:
- Facebook Ads: 20 (40%)
- YouTube: 15 (30%)
- Organic: 10 (20%)
- Referrals: 5 (10%)

50% churn in month 1 = onboarding needs work.

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Setting Up Membership Tracking

Step 1: Install TrackFox

On your membership site:

npx trackfox add

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Step 2: Track Member Events

JavaScript (client-side):

// New member signup
window?.trackfox("member_signup", {
  plan: "monthly",
  price: 50,
});

// Member login
window?.trackfox("member_login", {
  member_id: "mem_123",
  tenure_months: 6,
});

// Content engagement
window?.trackfox("content_viewed", {
  content_type: "course",
  content_id: "module-5",
});

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Step 3: Connect Subscription Provider

Stripe Billing:

• Native integration
• Automatic subscription tracking
• Churn events captured

MemberStack/Memberful:

• Webhook integration
• Member lifecycle events

Circle/Mighty Networks:

• API integration
• Community engagement data

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Step 4: View Member Analytics

Dashboard shows:

• Member acquisition by source
• Retention curves
• LTV by channel
• Churn analysis

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Membership Funnels

Acquisition Funnel

Content View → Email Signup → Trial → Paid Member
   10,000    →    1,000    →  300  →    150

Conversion: 1.5% from content to paid member

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Onboarding Funnel

Signup → First Login → Profile Complete → First Content → First Community Post
  150   →     140     →       100       →      80       →         40

Onboarding completion: 27%

80% get to first content, but only 27% engage in community.

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Retention Funnel

Month 1 → Month 3 → Month 6 → Month 12
  150   →   105   →    75   →    50

12-month retention: 33%

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Engagement Tracking

Member Engagement Score

Track engagement levels:

// Track content engagement
window?.trackfox("content_completed", {
  content_id: "module-5",
  content_type: "course",
  completion_time: 45, // minutes
});

// Track community engagement
window?.trackfox("community_post", {
  post_type: "question",
  channel: "general",
});

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Engagement by Source

Which sources bring engaged members:

Source	Members	Avg Monthly Logins	Content Consumed	Community Posts
Referrals	50	12	8 pieces	6
Organic	100	8	5 pieces	3
YouTube	80	5	3 pieces	1
Facebook Ads	40	2	1 piece	0

Referral members are 6x more engaged.

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Cohort Analysis

Monthly Cohorts

Track each month's member cohort:

Cohort	Initial	Month 1	Month 3	Month 6	Month 12
Sep 2025	100	85	70	55	40
Oct 2025	120	90	72	60	-
Nov 2025	150	110	85	-	-
Dec 2025	180	125	-	-	-
Jan 2026	200	-	-	-	-

Dec and Jan cohorts retaining better. What changed?

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Cohort Revenue

Track cohort LTV over time:

October 2025 Cohort (120 members):
- Month 1: $6,000 (100%)
- Month 3: $4,320 (72%)
- Month 6: $3,600 (60%)
- Month 12: $2,400 (40%)

Cumulative LTV: $50 initial × 7.2 avg months = $360/member

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Membership-Specific Metrics

Monthly Recurring Revenue (MRR)

MRR Breakdown:
- New MRR: $10,000 (200 new × $50)
- Expansion MRR: $1,000 (20 upgrades)
- Contraction MRR: -$500 (10 downgrades)
- Churn MRR: -$2,500 (50 cancellations)
- Net MRR Change: +$8,000

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Member Health Score

Predict churn before it happens:

High Risk (likely to churn):
- No login in 14+ days
- No content consumed in 30+ days
- From Facebook Ads
- Tenure < 3 months

Healthy (likely to stay):
- Weekly logins
- Regular content consumption
- Active in community
- Tenure > 6 months

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Platform Integrations

Circle Community

• Track community engagement
• Monitor post frequency
• Connect engagement to retention

Mighty Networks

• Member activity tracking
• Course completion rates
• Event attendance

Teachable + Membership

• Course progress by member
• Completion rates
• Upsell tracking

Discord Community

• Server activity via bot
• Channel engagement
• Member participation levels

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Pricing for Membership Sites

Plan	Events/Month	Price	Good For
Starter	10k	$9/mo	Small community (<500)
Growth	100k	$29/mo	Growing membership
Pro	500k	$69/mo	Active community
Scale	2M	$129/mo	Large membership site

All plans include:

• Full retention analytics
• Cohort analysis
• Churn prediction
• LTV tracking

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Start Tracking Member Retention

Know which members will stay.

Start your free trial →

Build a membership that retains.

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Last updated: January 2026