Small Business Analytics: See What's Working

You run a small business, not a data department.

You need to know:

• Are people finding your website?
• Where do they come from?
• Are they becoming customers?

TrackFox gives you answers without the complexity.

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Why Small Businesses Struggle With Analytics

The Google Analytics Problem

GA4 is built for enterprises with data teams.

For a small business owner:

• Interface is overwhelming
• Reports require configuration
• Data takes 24-48 hours
• You need training just to read it

Result: You either ignore it or spend hours confused.

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The TrackFox Difference

Built for business owners, not analysts.

• Simple dashboard (see everything in 30 seconds)
• Real-time data (no waiting)
• Revenue tracking (see which marketing drives sales)
• 2-minute setup (no developer needed)

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What Small Businesses Need to Know

1. Where Do Visitors Come From?

TrackFox shows:

This Month's Traffic Sources:

Google Search:     2,500 visitors (50%)
Direct:           1,000 visitors (20%)
Facebook:           750 visitors (15%)
Instagram:          500 visitors (10%)
Yelp:              250 visitors (5%)

Now you know: Focus on Google and Facebook.

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2. Which Pages Do They Visit?

Most visited pages:

Page	Visits
Home	3,000
Services	1,500
About Us	800
Contact	600
Pricing	500

600 people looked at your contact page. Did you get 600 inquiries?

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3. Are They Becoming Customers?

TrackFox tracks conversions:

Contact Form Submissions: 45
Phone Calls (from website): 30
Online Bookings: 25

Total Leads: 100
Lead Conversion Rate: 2%

2% of visitors become leads. That's a benchmark to improve.

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Small Business Features

Lead Tracking

Know when someone contacts you:

// Track contact form submissions
document.querySelector('#contact-form').addEventListener('submit', () => {
  window?.trackfox('lead_form_submitted', {
    form: 'contact_page',
  });
});

Or use TrackFox's automatic form tracking—no code needed.

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Phone Call Tracking

Track calls from your website:

// Track phone link clicks
document.querySelectorAll('a[href^="tel:"]').forEach(link => {
  link.addEventListener('click', () => {
    window?.trackfox('phone_call_started', {
      number: link.href.replace('tel:', ''),
    });
  });
});

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Revenue Connection

If you sell online, connect your payment provider:

• Stripe
• PayPal
• Square

See which traffic actually brings in money.

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Simple Dashboard

Everything at a Glance

Last 30 Days
─────────────────────────────────
Visitors:        5,000
Page Views:     12,500
Leads:             100
Revenue:       $15,000
─────────────────────────────────

Top Sources:
1. Google Search (2,500)
2. Direct (1,000)
3. Facebook (750)

Top Pages:
1. Home (3,000)
2. Services (1,500)
3. Contact (600)

No clicking through 50 reports. Everything important, one screen.

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Daily Email Summary

Get a daily report:

TrackFox Daily Summary - January 25, 2026

Yesterday's Numbers:
- Visitors: 175 (+15% vs last week)
- Leads: 4
- Revenue: $850

Top Traffic Source: Google Search (90)
Busiest Hour: 10 AM - 11 AM

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Local Business Tracking

Track What Matters Locally

For service businesses:

• Quote requests
• Appointment bookings
• Direction requests (Google Maps clicks)
• Phone calls

For retail:

• Store locator usage
• Inventory checks
• Curbside pickup requests

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Geographic Insights

See where visitors are located:

Visitors by City (Last 30 Days):

Austin, TX:        1,200 (24%)
Round Rock, TX:      600 (12%)
Cedar Park, TX:      400 (8%)
Pflugerville, TX:    300 (6%)
Other:             2,500 (50%)

If you serve Austin, 50% of traffic is from your service area.

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Marketing ROI for Small Business

Facebook Ads

Track if Facebook ads are working:

Facebook Ads Campaign:
- Spend: $500
- Visitors: 750
- Leads: 15
- Customers: 3
- Revenue: $1,500

ROI: 200%

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Google Ads

Track Google Ads performance:

Google Ads:
- Spend: $300
- Visitors: 400
- Leads: 20
- Customers: 5
- Revenue: $2,000

ROI: 567%

Google Ads performing better than Facebook. Adjust budget.

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Organic Marketing

Track free marketing efforts:

This Month:
- Blog posts: 4
- Organic visitors from blog: 500
- Leads from blog visitors: 25
- Revenue from blog visitors: $3,750

Blog ROI: Your time + $0 = $3,750

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Getting Started (10 Minutes)

Step 1: Create Account

Go to trackfox.app/sign-up

14-day free trial. No credit card.

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Step 2: Add to Your Website

If you have WordPress:

1. Install plugin
2. Enter website ID
3. Done

If you have Squarespace/Wix/Shopify:

1. Go to Settings → Custom Code
2. Paste TrackFox script
3. Done

Or run:

npx trackfox add

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Step 3: Set Up Goals

Tell TrackFox what matters:

1. Dashboard → Goals → Create New
2. Choose type:
   • Form submission
   • Button click
   • Page visit
3. Done

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Step 4: Check Your Dashboard

Within hours, you'll see:

• Who's visiting
• Where they come from
• What they do

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Pricing for Small Business

Simple pricing that grows with you:

Plan	What You Get	Price
Starter	10k events/month	$9/mo
Growth	100k events/month	$29/mo

Most small businesses fit in Starter plan.

No enterprise upsells. No hidden fees.

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Small Business FAQ

Q: Do I need a developer?

A: No. If you can copy-paste, you can install TrackFox. Most website builders have a "custom code" section—paste the script there.

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Q: How is this different from Google Analytics?

A: TrackFox is simpler. One dashboard shows everything. No training needed. Plus real-time data and built-in revenue tracking that GA4 doesn't have.

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Q: Can I see who specifically visits?

A: TrackFox tracks anonymous visitors (for privacy). You see aggregate data: 500 visitors from Austin. You don't see individual names/emails unless they submit a form.

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Q: What if I sell in person, not online?

A: Track leads (contact forms, phone calls) instead of revenue. When someone calls, that's a conversion. You can manually track which leads become customers.

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Start Understanding Your Website

Know what's working. Stop guessing.

Start your free trial →

Simple analytics for small business.

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Last updated: January 2026