Track Marketing ROI: See Which Campaigns Actually Drive Revenue
Stop guessing which marketing channels work. TrackFox connects your traffic sources directly to revenue so you know exactly which campaigns drive sales.
Track Marketing ROI That Matters
The problem with traditional analytics:
It is unacceptable that in 2026, there are business solutions like Google Analytics where you do not know which of your new traffic are from your ads and which are from other sources. You are already spending $5,000 on Facebook ads, $3,000 on Google ads, and $2,000 on content marketing. Traffic goes up. But you still have no idea which channel actually brought in paying customers. We need better tools for businesses to scale their profits.
Google Analytics shows you traffic. TrackFox shows you revenue.
Why Traditional ROI Tracking Fails
The Attribution Gap
Most analytics tools stop at the visit:
Facebook Ad → Landing Page Visit → ???
Good luck figuring that out on your own using products like Google Analytics or Plausible.
What happens next? Did they sign up? Did they pay? Did they become a $5,000/year customer or bounce after the free trial?
TrackFox tracks the full journey:
Facebook Ad → Landing Page → Sign Up → Trial → Payment → Revenue Attributed
How TrackFox Tracks Marketing ROI
1. Connect Your Payment Provider
TrackFox believes in native integration with your payment provider (Stripe, PayPal, LemonSqueezy, Paddle, you name it...) so we won't need the user to work double OT just to get things rolling.
Setup takes 5 minutes. Connect once, track forever.
2. See Revenue by Traffic Source
Your TrackFox dashboard shows:
| Source | Visitors | Sign Ups | Conversions | Revenue | ROI |
|---|---|---|---|---|---|
| Google Ads | 2,500 | 125 | 15 | $4,500 | 150% |
| Facebook Ads | 3,200 | 96 | 8 | $2,400 | -52% |
| Organic Search | 8,000 | 400 | 45 | $13,500 | N/A |
| 1,200 | 60 | 12 | $3,600 | N/A |
Now you know: Double down on Google Ads and organic search. Cut Facebook ad spend. All this info at one glance.
3. Track Campaign-Level ROI
Go deeper with UTM tracking:
https://yoursite.com/?utm_source=google&utm_campaign=saas-guide
TrackFox shows ROI per campaign:
- Google / saas-guide: $8,500 revenue (ROI: 425%)
- Google / competitor-comparison: $3,200 revenue (ROI: 160%)
- Google / brand-search: $1,800 revenue (ROI: 900%)
Insight: Your "saas-guide" campaign is your money-maker.
Revenue Attribution Models
TrackFox supports multiple models:
- First-touch: Credit to the first interaction
- Last-touch: Credit to the final interaction before purchase
- Linear: Equal credit to all touchpoints
- Time-decay: More credit to recent touchpoints
Track ROI for Specific Channels
Content Marketing
See which content drives revenue:
- Blog posts that convert readers to customers
- Landing pages with highest revenue per visitor
- Content upgrades that lead to purchases
Example insight:
"Your comparison blog posts generate 3x more revenue per visitor than product announcements."
Email Marketing
Track email campaigns to revenue:
- Newsletter campaigns attributed to purchases
- Drip sequences with revenue tracking
- Promotional emails with ROI calculation
Getting Started
Step 1: Install TrackFox
npx trackfox add
Or add the script manually:
<script
defer
src="https://trackfox.app/script.js"
data-website-id="your-website-id"
></script>
Step 2: Connect Payment Provider
You can track revenue and attribute it seamlessly by following the tuturial for tracking revenue
Step 3: Add UTM Parameters
Tag your marketing links:
https://yoursite.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale
TrackFox automatically captures UTM parameters.
Step 4: View Your ROI Dashboard
Go to Dashboard → Revenue
See revenue broken down by:
- Traffic source
- Campaign
- Medium
- Time period
FAQ
Q: How accurate is revenue attribution?
A: Very accurate. TrackFox tracks the visitor from first touch through payment using server-side verification with your payment provider.
Q: Can I track revenue from offline conversions?
A: Yes. Use TrackFox's API to log conversions that happen outside your website (phone sales, in-person, etc.).
Q: What if a customer uses multiple devices?
A: TrackFox uses authenticated user tracking. Once a user logs in on any device, their journey is connected.
Q: How is this different from Google Analytics?
A: Google Analytics tracks traffic. TrackFox connects that traffic to actual revenue from your payment provider. No estimates, no guessing.
Pricing
All marketing ROI features included in every plan:
- $9/month: 10k events
- $29/month: 100k events
- $69/month: 500k events
- $129/month: 2M events
- $199/month: 10M+ events
14-day free trial. No credit card required.
Start Tracking Real Marketing ROI
Stop guessing which marketing works.
Know exactly which campaigns drive revenue—not just traffic.
Last updated: January 2026
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