Real-Time Analytics: Know What's Happening Now

You just launched a campaign.

With Google Analytics, you wait 24-48 hours to see results.

With TrackFox, you see conversions as they happen.

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Why Real-Time Matters

The Launch Day Problem

Scenario: You launch a Product Hunt campaign at 9 AM.

With GA4:

• 9 AM: Campaign goes live
• 12 PM: "I think traffic is up? Hard to tell."
• 6 PM: "Maybe we're getting conversions?"
• Next day: "Oh, we had 50 signups. The campaign worked."

With TrackFox:

• 9 AM: Campaign goes live
• 9:15 AM: "200 visitors from Product Hunt, 15 signups already"
• 10 AM: "500 visitors, 45 signups, 3 paid conversions"
• 12 PM: "Conversion rate is 8%—this is working. Tweet about it."

Real-time data enables real-time decisions.

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The Problem You Don't See

Scenario: Your checkout is broken.

With delayed analytics:

• Monday: Deploy code update
• Tuesday: Traffic looks normal
• Wednesday: Notice revenue is down
• Thursday: Discover checkout broke Monday afternoon
• Lost revenue: $5,000+

With real-time analytics:

• Monday 3 PM: Deploy code update
• Monday 3:15 PM: Notice conversions dropped to zero
• Monday 3:20 PM: Check checkout, find error
• Monday 3:30 PM: Fix deployed
• Lost revenue: $50

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What TrackFox Shows in Real-Time

Live Visitor Count

See who's on your site right now:

• Total active visitors
• Pages they're viewing
• Traffic source
• Geographic location

Update frequency: Every few seconds

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Real-Time Traffic Sources

See where current visitors came from:

Active Visitors: 47

Sources:
- Google Organic: 18
- Direct: 12
- Product Hunt: 8
- Twitter: 5
- Facebook: 4

Know which channels are hot right now.

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Live Event Stream

Watch events as they happen:

2:34:05 PM - page_view - /pricing - Google / organic
2:34:08 PM - signup_started - /signup
2:34:12 PM - page_view - /features - Twitter / organic
2:34:15 PM - signup_completed - /welcome
2:34:18 PM - page_view - / - Direct
2:34:22 PM - purchase_completed - $99 - Pro plan

See the activity on your site in real-time.

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Instant Revenue Tracking

See revenue as it comes in:

• Payment received: $99 (Pro plan, Google/organic)
• Today's revenue: $1,247
• vs yesterday: +23%

No waiting for payment provider reconciliation.

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Real-Time Use Cases

Monitor Campaign Launches

When you launch something:

1. Open TrackFox real-time dashboard
2. Watch traffic from campaign source
3. Track signups and conversions live
4. Adjust messaging if needed

Example: "Product Hunt traffic is high but conversion is low. Let's update the landing page CTA."

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Catch Issues Immediately

Set up real-time alerts:

• Conversion rate drops below threshold
• Error events spike
• Traffic from key source drops
• Revenue stops for 30+ minutes

Get notified via Discord/Telegram instantly.

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Validate Changes

After deploying updates:

1. Watch real-time metrics
2. Compare to normal patterns
3. Confirm changes work as expected
4. Roll back if something breaks

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Live Sales Dashboard

For teams:

• Display real-time revenue on office TV
• Celebrate conversions as they happen
• See daily progress toward goals

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Setting Up Real-Time Tracking

Automatic Real-Time

TrackFox tracks in real-time by default:

npx trackfox add

All page views and events appear instantly.

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Real-Time Custom Events

Track custom events in real-time:

// Appears in live stream immediately
window?.trackfox("demo_requested", {
  source: "pricing_page",
});

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Real-Time Alerts

Set up notifications:

1. Dashboard → Alerts → Create New
2. Choose trigger:
   • Conversion rate below X%
   • Revenue goal reached
   • Traffic spike detected
   • Zero conversions for X minutes
3. Choose channel: Discord, Telegram, Email
4. Save

Get notified in seconds, not hours.

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Real-Time Dashboard Features

Live Visitor Map

See where visitors are geographically:

• Dots appear as visitors arrive
• Color-coded by source
• Click to see details

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Rolling Metrics

Last 30 minutes / Last hour / Last 24 hours:

• Visitors
• Page views
• Conversions
• Revenue
• Conversion rate

Updates continuously.

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Comparison View

Real-time vs same period yesterday/last week:

Right now vs same time yesterday:
Visitors: 156 vs 142 (+10%)
Conversions: 8 vs 5 (+60%)
Revenue: $792 vs $495 (+60%)

Instant trend comparison.

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Real-Time vs Near-Real-Time

True Real-Time (TrackFox)

• Data visible in seconds
• Live event stream
• Instant revenue tracking
• No batching or delays

Near-Real-Time (Some tools)

• 5-15 minute delay
• Batched processing
• "Real-time" means "faster than daily"

Delayed (GA4 Free)

• 24-48 hour delay
• Data sampling at high volume
• No live visibility

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Technical Implementation

How TrackFox Achieves Real-Time

1. Client event: User action triggers tracking call
2. Edge processing: Event processed at nearest edge location
3. Instant availability: Data appears in dashboard
4. Aggregation: Metrics updated continuously

Total latency: Under 5 seconds from event to dashboard

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Real-Time API

Access real-time data programmatically:

// Get current active visitors
const response = await fetch('https://api.trackfox.app/v1/realtime/visitors', {
  headers: { 'Authorization': 'Bearer YOUR_API_KEY' }
});

const data = await response.json();
// { active_visitors: 47, sources: [...], pages: [...] }

Build custom real-time dashboards.

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Real-Time Best Practices

1. Don't Over-React

Real-time shows moment-to-moment fluctuations.

• 5-minute dip ≠ Problem
• Hour-long trend = Worth investigating
• Day-over-day pattern = Actionable insight

Use real-time for awareness, not panic.

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2. Set Smart Alerts

Alert on meaningful changes:

Good: "Zero conversions for 30 minutes during business hours" Bad: "Conversion rate below 5%" (too noisy)

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3. Combine With Historical Data

Real-time for:

• Monitoring launches
• Catching issues
• Celebrating wins

Historical for:

• Strategic decisions
• Trend analysis
• Reporting

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Pricing

Real-time analytics included in all plans:

Feature	TrackFox	GA4 Free	GA360
Real-time visitors	Yes	Limited	Yes
Real-time conversions	Yes	No	Yes
Real-time revenue	Yes	No	Yes
Event stream	Yes	No	Yes
Price	$9/mo	Free	$50k+/yr

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Start Seeing Data in Real-Time

Stop waiting. Start knowing.

Start your free trial →

See your first conversion in real-time within minutes.

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Last updated: January 2026