Campaign Tracking: Know What's Working

You're running 15 marketing campaigns across 5 channels.

Which ones are actually driving revenue?

TrackFox tracks every campaign from first click to final purchase.

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The Campaign Attribution Problem

Without Proper Tracking

• You spend $10,000 on marketing
• Revenue increases by $30,000
• Which campaigns drove that revenue?

Answer: "Probably Google Ads... maybe email... the blog seems to be working..."

With TrackFox

Campaign	Spend	Conversions	Revenue	ROI
Google - Brand	$1,500	25	$7,500	400%
Google - Competitor	$2,500	18	$5,400	116%
Facebook - Retargeting	$1,200	12	$3,600	200%
Facebook - Lookalike	$2,000	8	$2,400	20%
Email - Newsletter	$0	30	$9,000	∞
Twitter Ads	$800	4	$1,200	50%
LinkedIn Ads	$2,000	3	$900	-55%

Now you know: Double down on email and Google Brand. Cut LinkedIn.

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How Campaign Tracking Works

Step 1: Tag Your Campaigns

Use UTM parameters:

https://yoursite.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand-search&utm_content=headline-a

UTM breakdown:

• utm_source: Where traffic comes from (google, facebook, email)
• utm_medium: Marketing medium (cpc, email, social)
• utm_campaign: Specific campaign name
• utm_content: Ad variation or content piece
• utm_term: Paid search keyword (optional)

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Step 2: TrackFox Captures Everything

When a visitor clicks your tagged link:

1. TrackFox captures all UTM parameters
2. Stores them with the visitor session
3. Connects future actions to the campaign
4. Attributes revenue when they pay

No manual configuration needed.

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Step 3: View Campaign Performance

Dashboard → Campaigns shows:

• Visitors by campaign
• Sign-ups by campaign
• Conversions by campaign
• Revenue by campaign
• ROI calculation

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Campaign Tracking Features

Real-Time Campaign Data

See campaign performance live:

• Current visitors from each campaign
• Conversions in the last hour
• Revenue as it happens

No 24-48 hour delays like GA4.

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First-Touch vs Last-Touch Attribution

A customer's journey:

1. Clicks Google ad (first touch)
2. Returns via Facebook retargeting
3. Opens email newsletter
4. Converts from direct visit (last touch)

Which campaign gets credit?

TrackFox supports:

• First-touch: Google ad gets 100%
• Last-touch: Direct gets 100%
• Linear: Each touchpoint gets 25%

Choose the model that matches your business.

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Campaign Comparison

Compare campaigns side-by-side:

Metric	Google Brand	Facebook Retarget	Email
Visitors	5,000	2,000	3,000
Sign-ups	250	100	180
Conversions	25	12	30
Revenue	$7,500	$3,600	$9,000
CVR	0.5%	0.6%	1.0%
CPA	$60	$100	$0

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Campaign Alerts

Get notified on campaign milestones:

• "Google Brand hit 50 conversions today"
• "Facebook Lookalike ROI dropped below 50%"
• "Email newsletter drove $5,000 this week"

Receive alerts via Discord, Telegram, or email.

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Setting Up Campaign Tracking

For Paid Ads

Google Ads:

Add tracking template to your campaigns:

{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}

Facebook Ads:

Use URL parameters in ad settings:

utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

LinkedIn Ads:

utm_source=linkedin&utm_medium=paid&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{CREATIVE_NAME}}

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For Email Campaigns

Mailchimp, ConvertKit, etc:

Add UTM parameters to all links:

https://yoursite.com/?utm_source=email&utm_medium=newsletter&utm_campaign=january-2026

Most email tools can add these automatically.

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For Social Media

Organic posts:

https://yoursite.com/?utm_source=twitter&utm_medium=organic&utm_campaign=product-launch

Use link shorteners with built-in UTM:

Many tools let you create branded short links with automatic UTM tracking.

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Campaign Performance Reports

Daily Campaign Summary

Automatic daily report shows:

• Top performing campaigns (by revenue)
• Campaigns needing attention (low ROI)
• New conversions by campaign
• Week-over-week trends

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Campaign ROI Calculator

TrackFox calculates ROI automatically:

ROI = (Revenue - Spend) / Spend × 100

Input your ad spend per campaign, see ROI instantly.

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Export Campaign Data

Export for reporting:

• CSV for spreadsheets
• JSON via API
• Integrate with your BI tools

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Advanced Campaign Tracking

Cross-Device Tracking

User clicks ad on mobile, converts on desktop.

TrackFox connects the journey when:

• User logs in on both devices
• User clicks email link with tracking
• Same household IP (with limitations)

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Campaign Cohorts

Track campaigns over time:

• Users from January Google campaign: What's their LTV by month 6?
• Compare to February Facebook campaign

Long-term campaign ROI, not just initial conversion.

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Campaign Experiments

Test campaign variations:

• Campaign A: Generic headline
• Campaign B: Pain-point headline

Track both through full funnel to see which drives more revenue—not just clicks.

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Campaign Tracking Best Practices

1. Consistent Naming Convention

Use a system:

{channel}-{audience}-{offer}-{date}

Examples:
google-retargeting-freetrial-jan26
facebook-lookalike-discount-q1
email-subscribers-product-launch

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2. Tag Everything

Every link should have UTMs:

• Paid ads
• Email links
• Social posts
• Partner links
• PR mentions (give journalists tagged links)

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3. Track Both Micro and Macro

Micro conversions:

• Email signup
• Free trial start
• Demo request

Macro conversions:

• First payment
• Subscription renewal
• Upgrade

See full campaign impact.

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4. Review Weekly

Set a weekly review:

• Which campaigns hit targets?
• Which need optimization?
• Where should budget shift?

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Pricing

All campaign tracking features included:

• Unlimited campaigns
• Real-time data
• Revenue attribution
• Multi-touch models
• Automated reports

Starting at $9/month. 14-day free trial.

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Start Tracking Campaigns Today

Stop guessing which campaigns work.

Start your free trial →

Know exactly which marketing drives revenue.

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Last updated: January 2026