Landing Page Analytics: Beyond Bounce Rate

The typical landing page report:

• Visitors: 5,000
• Bounce rate: 65%
• Avg time on page: 2:34

What this doesn't tell you:

• How many visitors converted?
• How much revenue did this page generate?
• Which traffic source converted best on this page?
• Where in the page did users drop off?

TrackFox gives you the complete picture.

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Why Landing Page Metrics Lie

The Bounce Rate Problem

A 65% bounce rate sounds bad. But what if:

• 35% who didn't bounce all converted
• Your conversion rate is 8%
• Each conversion is worth $500

That "high bounce rate" page generates $200,000/month.

Bounce rate alone is a vanity metric. Revenue is what matters.

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The Traffic Volume Trap

Landing page A: 10,000 visitors, 100 conversions (1.0% rate) Landing page B: 2,000 visitors, 60 conversions (3.0% rate)

Page A "performs better" by total conversions.

But Page B converts 3x better. Drive more traffic to Page B and watch revenue multiply.

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What TrackFox Tracks

Revenue Per Landing Page

See which pages drive actual revenue:

Landing Page	Visitors	Conversions	Revenue	Rev/Visitor
/lp/saas-analytics	3,200	48	$14,400	$4.50
/lp/startup-tools	2,800	22	$6,600	$2.36
/lp/free-trial	4,500	65	$19,500	$4.33
/	12,000	85	$25,500	$2.13

Insight: /lp/saas-analytics has highest revenue per visitor. Scale traffic there.

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Conversion Rate by Source

Same page, different sources, different performance:

Source for /lp/saas-analytics	Visitors	Conversions	Rate
Google Ads	1,200	24	2.0%
Facebook Ads	800	8	1.0%
Organic Search	600	12	2.0%
Twitter	400	4	1.0%
Product Hunt	200	12	6.0%

Insight: Product Hunt traffic converts 6x better on this page. Worth pursuing more PH exposure.

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User Flow From Landing Page

See where users go after landing:

/lp/saas-analytics (3,200 visitors)
├── → /pricing (1,200) → /signup (400) → paid (48)
├── → /features (600) → /pricing (200) → /signup (100) → paid (12)
├── → /blog (400) → exit
└── → exit (1,000)

Insight: Users who check features before pricing convert less. Move key features to landing page.

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Landing Page Metrics That Matter

Primary Metrics

1. Conversion Rate

• Formula: Conversions / Visitors × 100
• TrackFox tracks both micro (signup) and macro (payment) conversions

2. Revenue Per Visitor (RPV)

• Formula: Total Revenue / Visitors
• The ultimate landing page metric

3. Cost Per Conversion

• Formula: Ad Spend / Conversions
• Only relevant for paid traffic

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Secondary Metrics

4. Scroll Depth

• How far down the page do visitors scroll?
• TrackFox tracks 25%, 50%, 75%, 100% depth

5. Time to Conversion

• How long from landing to conversion?
• Fast = strong offer. Slow = needs nurturing.

6. Return Visitor Conversion

• Do returning visitors convert better?
• If yes, retargeting may be worth it.

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Setting Up Landing Page Tracking

Automatic Tracking

TrackFox automatically tracks:

• Page views
• Referrer (traffic source)
• UTM parameters
• Device type
• Geography

No configuration needed.

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Track CTA Clicks

// Track primary CTA click
document.querySelector('.cta-primary').addEventListener('click', () => {
  window?.trackfox('cta_clicked', {
    page: '/lp/saas-analytics',
    cta_type: 'start_trial',
    cta_location: 'hero',
  });
});

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Track Scroll Depth

// Track scroll milestones
const milestones = [25, 50, 75, 100];
let tracked = [];

window.addEventListener('scroll', () => {
  const scrollPercent = Math.round(
    (window.scrollY / (document.body.scrollHeight - window.innerHeight)) * 100
  );

  milestones.forEach((milestone) => {
    if (scrollPercent >= milestone && !tracked.includes(milestone)) {
      tracked.push(milestone);
      window?.trackfox('scroll_depth', {
        page: window.location.pathname,
        depth: milestone,
      });
    }
  });
});

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Track Form Engagement

// Track form start
document.querySelector('#signup-form').addEventListener('focusin', () => {
  window?.trackfox('form_started', {
    form: 'signup',
    page: window.location.pathname,
  });
}, { once: true });

// Track form submission
document.querySelector('#signup-form').addEventListener('submit', () => {
  window?.trackfox('form_submitted', {
    form: 'signup',
    page: window.location.pathname,
  });
});

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Landing Page Optimization Workflow

Step 1: Identify Underperforming Pages

Sort by Revenue Per Visitor:

Pages with high traffic but low RPV are optimization opportunities.

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Step 2: Analyze Drop-Off Points

Check funnel from landing page:

• Where do users go?
• At what step do they leave?
• What's different about users who convert?

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Step 3: Segment by Source

Same page performs differently by source:

• Paid traffic: Expects specific offer
• Organic: Broader intent
• Social: Lower commitment

Consider source-specific landing pages.

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Step 4: Test and Measure

A/B test with conversion tracking:

1. Create variant landing page
2. Split traffic 50/50
3. Track conversions (not just clicks) for each
4. Wait for statistical significance
5. Pick winner based on revenue, not CTR

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Filtering Logged-In Users

Important for accurate conversion rates:

Your team, existing customers, and logged-in users don't represent real conversion potential.

TrackFox lets you:

• Exclude authenticated users from metrics
• See true first-time visitor conversion rates
• Filter out internal traffic

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Landing Page Reports

Daily/Weekly Summary

TrackFox sends automated reports:

• Top performing landing pages
• Conversion rate changes
• Revenue by page
• Traffic source breakdown

Get reports via email, Discord, or Telegram.

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Export for Stakeholders

Export landing page data:

• CSV for spreadsheets
• API for custom dashboards
• Screenshots for presentations

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Pricing

All landing page analytics included:

• Unlimited landing pages tracked
• Full funnel visualization
• Revenue attribution
• Source breakdown
• Scroll and engagement tracking

$9/month for 10k events. 14-day free trial.

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Start Tracking What Matters

Stop optimizing for bounce rate. Start optimizing for revenue.

Start your free trial →

See which landing pages actually drive your business.

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Last updated: January 2026