User Journey Tracking: Understand the Path to Conversion

Two visitors land on your site.

One converts in 5 minutes. The other bounces after 30 seconds.

What did Visitor A do differently?

TrackFox shows you the exact path every visitor takes—so you can replicate what works.

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What is User Journey Tracking?

User journey tracking follows individual visitors through your site:

Visitor #4829:
1. Landed on /blog/analytics-guide (via Google)
2. Clicked to /features (2 min later)
3. Viewed /pricing (1 min later)
4. Started signup (30 sec later)
5. Completed signup
6. Upgraded to paid (Day 3)

This reveals:

• Which content leads to conversions
• How long the decision process takes
• What steps happen before payment

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Why Journey Tracking Matters

Aggregate Data Hides Insights

Standard analytics shows:

• 10,000 visitors
• 500 visited pricing
• 50 converted
• 0.5% conversion rate

What it doesn't show:

• Do converters visit specific pages first?
• How many pages do converters view?
• What's the typical time from landing to purchase?
• Are there common drop-off points?

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Journey Data Reveals Patterns

TrackFox analysis shows:

Journey Pattern	Visitors	Conversions	Rate
Blog → Pricing → Signup	2,000	30	1.5%
Homepage → Features → Pricing	3,000	25	0.8%
Pricing → Signup (direct)	1,500	15	1.0%
Homepage → Bounce	3,500	0	0%

Insight: Blog readers convert 2x better than homepage visitors. Invest more in content.

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Journey Tracking Features

Individual Visitor Timelines

See complete visitor history:

Visitor #7291 - Converted to Pro ($99/mo)

Jan 15, 10:23am - Landed on /blog/track-marketing-roi
                  Source: google / organic
                  Device: Desktop / Chrome

Jan 15, 10:25am - Viewed /features

Jan 15, 10:27am - Viewed /pricing

Jan 15, 10:28am - Started signup form

Jan 15, 10:30am - Completed signup (Free trial)

Jan 18, 2:15pm  - Returned via email
                  Viewed /dashboard

Jan 22, 9:00am  - Upgraded to Pro
                  Revenue: $99/mo

Perfect for understanding high-value customer paths.

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Journey Flow Visualization

Aggregate journey data visually:

         ┌─> /features (2,000) ─> /pricing (1,500) ─> signup (200)
         │
Landing ─┼─> /pricing (3,000) ──────────────────────> signup (150)
(10,000) │
         ├─> /blog (1,500) ─> /pricing (800) ──────> signup (80)
         │
         └─> exit (3,500)

See where users go—and where they leave.

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Journey Segments

Group journeys by characteristics:

• Converters vs Non-Converters: What do converters do differently?
• High-Value vs Low-Value: Do $200/mo customers have different journeys than $20/mo?
• By Source: Do Google visitors follow different paths than social?
• By Device: Mobile vs desktop journeys

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Setting Up Journey Tracking

Automatic Page Tracking

TrackFox automatically records:

• Every page view
• Time on each page
• Navigation sequence
• Referrer at each step

No configuration needed.

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Track Key Actions

Add custom events for important moments:

// User views demo video
window?.trackfox("demo_video_started", {
  video: "product-tour",
  page: window.location.pathname,
});

// User clicks CTA
window?.trackfox("cta_clicked", {
  cta: "start-free-trial",
  location: "hero",
});

// User reaches pricing
window?.trackfox("viewed_pricing", {
  plan_viewed: "pro",
});

These events appear in the visitor timeline.

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Identify Authenticated Users

Connect journey across sessions:

// When user logs in or signs up
window?.trackfox("identify", {
  user_id: "user_12345",
  email: "user@example.com",
});

Now their full journey is connected—even across devices.

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Journey Analysis Use Cases

Find Conversion Patterns

Question: "What do our best customers do before signing up?"

Analysis:

1. Export journeys for customers with LTV > $1,000
2. Look for common patterns:
   • 80% visited /case-studies
   • 70% viewed the demo video
   • 90% spent 5+ minutes on pricing

Action: Promote case studies and demo video earlier in the journey.

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Identify Drop-Off Points

Question: "Where are we losing potential customers?"

Analysis:

1. Look at journeys that reached pricing but didn't convert
2. Common pattern: /pricing → exit (no signup attempt)
3. Hypothesis: Pricing page doesn't answer key questions

Action: Add FAQ section to pricing page, test pricing display.

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Optimize Onboarding

Question: "Why do trial users not convert to paid?"

Analysis:

1. Compare journeys: Trial → Paid vs Trial → Churned
2. Pattern for Paid: Completed setup, used core feature 3+ times
3. Pattern for Churned: Started setup, never finished

Action: Improve onboarding flow, add check-in emails.

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Understand Content Impact

Question: "Which blog posts lead to conversions?"

Analysis:

1. Filter journeys that started on /blog/*
2. Group by first blog post
3. Calculate conversion rate per post

Results:

Blog Post	Visitors	Conversions	Rate
/blog/track-marketing-roi	500	15	3.0%
/blog/analytics-tools-2026	800	12	1.5%
/blog/gdpr-compliance	300	3	1.0%

Action: Write more content like "track-marketing-roi."

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Journey Tracking vs Session Replay

Session replay (like Hotjar):

• Records video of user sessions
• Heavy script, privacy concerns
• Good for UX bugs

Journey tracking (TrackFox):

• Records page/event sequence
• Lightweight, privacy-friendly
• Good for conversion optimization

TrackFox focuses on what matters for revenue—not watching every mouse movement.

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Privacy Considerations

GDPR Compliant

TrackFox journey tracking is privacy-first:

• No personal data stored without consent
• User IDs are optional
• No cookies required
• Data stays in your account (not sold)

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Anonymous Until Identified

Journey tracking works in two modes:

1. Anonymous: Track page views and events without identifying users
2. Identified: Connect journeys when users log in or provide info

You control the level of tracking.

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Getting Started

Quick Setup

npx trackfox add

Journey tracking starts automatically for all visitors.

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View Journeys

1. Dashboard → Journeys
2. Click any visitor to see their timeline
3. Filter by date, source, conversion status
4. Export for deeper analysis

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Pricing

Journey tracking included in all plans:

Plan	Events/Month	Price
Starter	10k	$9/mo
Growth	100k	$29/mo
Pro	500k	$69/mo

No extra cost for journey features.

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Start Understanding User Journeys

See the paths that lead to conversion.

Start your free trial →

Know what your best customers do—then help more visitors do the same.

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Last updated: January 2026