Integration

Paypal Analytics

title: "PayPal Revenue Analytics: Track Sales by Traffic Source" description: "Connect PayPal to analytics and track which marketing channels drive revenue. See PayPal sales by source, campaign, and landing page in real-time." date: "2026-01-06" author: "TrackFox Team" category: "Integrations" keywords: [ "paypal analytics", "paypal revenue tracking", "paypal attribution", "track paypal sales", ]

PayPal Revenue Analytics with TrackFox

PayPal shows you WHO bought. TrackFox shows you HOW they found you.

Connect PayPal to TrackFox and see exactly which traffic sources, campaigns, and pages drive revenue.

Why Connect PayPal to Analytics?

###What PayPal Doesn't Tell You

PayPal dashboard shows:

✅ Total revenue
✅ Transaction history
✅ Customer emails

What PayPal doesn't show:

❌ Which traffic source brought each customer
❌ Revenue by marketing campaign
❌ ROI by channel (Google Ads vs SEO)
❌ Which landing pages convert best

With TrackFox + PayPal, you see the complete picture.

What You'll Track

Revenue Attribution

See PayPal sales by:

Traffic source: Google, Facebook, email, direct, referral
Campaign: Which ads/emails drove sales
Landing page: Which pages convert to customers
Device: Desktop vs mobile revenue
Location: Which countries/cities buy most

Example Dashboard

Revenue by Source (This Month):

Organic SEO: $12,000
Google Ads: $8,500
Email campaign: $5,200
Facebook: $3,800
Direct: $6,100

Now you know where to invest your marketing budget.

Key Benefits

💰 See What Drives Revenue

Stop guessing which marketing works. See exact ROI by channel.

📊 Optimize Landing Pages

Track which pages convert visitors to PayPal customers. Double down on winners.

🎯 Improve Campaigns

See which ads, emails, and content drive actual sales (not just clicks).

📈 Real-Time Tracking

Watch PayPal sales happen live. See revenue by minute during launches.

💵 Calculate True ROI

Know your customer acquisition cost and revenue by channel.

Perfect For

E-commerce stores using PayPal checkout
Digital product sellers (courses, ebooks, software)
Service businesses accepting PayPal
Content creators monetizing with PayPal
Freelancers tracking client sources

How to Set Up PayPal Tracking

Quick Setup (5 Minutes)

Step 1: Sign up for TrackFox (free 14-day trial)

Step 2: Install tracking script on your site

npx trackfox add

Step 3: Add PayPal revenue tracking

Choose your implementation method:

Client-side tracking - Quick JavaScript setup (5 minutes)
Server-side tracking - Most accurate method (10 minutes)

Step 4: Start seeing PayPal revenue by traffic source!

Implementation Methods

Client-Side Tracking (Easiest)

Add a simple JavaScript call after PayPal checkout completes:

window?.trackfox("payment", {
  email: "customer@example.com",
  amnt: 2999, // $29.99 in cents
});

Pros: Quick setup, works for most sites
Cons: Can be blocked by ad blockers

View client-side guide →

Server-Side Tracking (Recommended)

Track PayPal payments from your backend for 100% accuracy:

await fetch("https://trackfox.app/api/v1/attribute-payment", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    Authorization: "Bearer YOUR_API_KEY",
  },
  body: JSON.stringify({
    session_id: userSessionId,
    visitor_id: userVisitorId,
    website_id: "your_website_id",
    email: "customer@example.com",
    revenue: 2999,
  }),
});

Pros: 100% accurate, can't be blocked
Cons: Requires backend access

View server-side guide →