Privacy-First Analytics: Respect Users, Get Insights

The false choice:

"You can have detailed analytics OR respect user privacy."

TrackFox proves this wrong. Full conversion tracking, revenue attribution, and funnel analytics—without cookies, without creepy tracking, without selling data.

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The Problem With Traditional Analytics

Google Analytics

• Tracks users across the web
• Uses cookies for identification
• Shares data with Google's ad network
• GDPR compliance requires cookie consent banners
• Users who decline cookies aren't tracked

Result: Annoying banners, incomplete data, privacy concerns.

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The "Privacy" Analytics Trap

Some tools claim privacy-first but sacrifice features:

• No conversion tracking
• No revenue attribution
• No user journey analysis
• Basic pageviews only

You're flying blind on what matters.

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TrackFox: Privacy AND Insights

No Cookies Required

TrackFox uses cookieless tracking:

• Session identification without cookies
• No cross-site tracking
• No persistent identifiers without consent
• Works even when cookies are blocked

You track conversions. Users keep their privacy.

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GDPR Compliant by Default

TrackFox is designed for GDPR compliance:

• No personal data collection by default
• Data processing agreement included
• EU data storage option available
• Easy data deletion for user requests
• No consent banner required for basic tracking

Note: If you identify users (with user IDs or emails), standard GDPR consent rules apply.

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Your Data Stays Yours

Unlike Google Analytics:

• We never sell your data
• We never use your data for advertising
• We never share data with third parties
• You can export or delete anytime

Your analytics data is a business asset—not our product.

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Privacy-First Features

Cookieless Conversion Tracking

Track conversions without cookies:

// Track signup (cookieless)
window?.trackfox("signup_completed", {
  plan: "pro",
});

// Track purchase (cookieless)
window?.trackfox("purchase_completed", {
  value: 99,
  currency: "usd",
});

How it works:

• Session-based tracking during visit
• Server-side verification with payment provider
• No persistent client-side identifiers

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Anonymous User Journeys

Track user paths without identifying individuals:

• See aggregate journey patterns
• Identify common conversion paths
• Optimize based on behavior data
• No personal data required

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Revenue Attribution Without Personal Data

Connect traffic sources to revenue privately:

1. Visitor arrives with UTM parameters
2. Session tracks their journey
3. When they pay, payment provider confirms
4. Revenue attributed to original source
5. No personal data stored in analytics

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GDPR Compliance Checklist

What TrackFox Does

• Data minimization: Only collects necessary data
• Purpose limitation: Analytics only, no secondary use
• Storage limitation: Configurable retention periods
• Security: Encrypted data, secure infrastructure
• Data portability: Export your data anytime
• Right to erasure: Delete user data on request

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What You Need to Do

For basic analytics (no user identification):

• No cookie banner required in most cases
• Document TrackFox in your privacy policy
• Respond to data deletion requests

For identified user tracking:

• Obtain consent before identification
• Include in cookie/privacy banner if required
• Honor opt-out requests

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Privacy Settings in TrackFox

IP Anonymization

Default: IP addresses are anonymized before storage

What's stored: Country/region level only, not full IP

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Data Retention

Configure how long data is kept:

• 30 days (minimum)
• 90 days
• 1 year
• 2 years (maximum)

Older data is automatically deleted.

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User Data Deletion

Delete data for specific users:

1. Dashboard → Privacy → Data Deletion
2. Enter user ID or session ID
3. Confirm deletion
4. Data removed within 24 hours

For GDPR "right to be forgotten" requests.

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Consent Mode

If you need explicit consent:

// Only track after consent
if (userHasConsented) {
  window?.trackfox("enable");
}

// Disable tracking if consent withdrawn
window?.trackfox("disable");

TrackFox respects user choice.

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Privacy-First vs Privacy-Only

Privacy-Only Tools (Plausible, Fathom, Simple Analytics)

What you get:

• Pageview tracking
• Basic referrer data
• Simple dashboard

What you don't get:

• Conversion funnels
• Revenue attribution
• User journey tracking
• Custom events with properties

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TrackFox: Privacy-First With Full Features

Privacy features:

• No cookies
• GDPR compliant
• Data ownership
• IP anonymization

Analytics features:

• Conversion funnels
• Revenue attribution
• User journeys
• Custom events
• Webhook automations

You don't have to choose.

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Implementation

Basic Setup (Privacy-First)

npx trackfox add

Default configuration:

• Cookieless tracking enabled
• IP anonymization on
• No personal data collection
• GDPR compliant

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Add Conversion Tracking

// Track conversions without identifying users
window?.trackfox("signup_completed");
window?.trackfox("purchase_completed", { value: 99 });

Still privacy-first. No personal data.

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Optional: Identified Tracking (With Consent)

// Only after user consents
if (hasAnalyticsConsent) {
  window?.trackfox("identify", {
    user_id: "usr_123",
    // Only include what's necessary
  });
}

Enables cross-session tracking with consent.

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Privacy Policy Template

Add to your privacy policy:

We use TrackFox for website analytics. TrackFox is a privacy-first analytics tool that does not use cookies and is GDPR compliant. TrackFox collects:

• Pages visited
• Referrer source
• Device type and browser
• Country (IP is anonymized)

This data helps us understand how visitors use our website and improve our service. TrackFox does not track you across other websites and does not sell data to third parties.

You can opt out of analytics by [using a browser extension / contacting us].

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Frequently Asked Questions

Q: Do I need a cookie banner with TrackFox?

A: For basic analytics without user identification, most GDPR interpretations say no. TrackFox's cookieless tracking falls under "legitimate interest" for website analytics. However, consult legal counsel for your specific situation.

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Q: Can I use TrackFox for EU visitors?

A: Yes. TrackFox is designed for GDPR compliance. We offer EU data storage for additional peace of mind.

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Q: What about CCPA (California)?

A: TrackFox supports CCPA compliance. We don't sell personal information and honor "Do Not Sell" requests automatically since we don't sell data to begin with.

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Q: How does cookieless tracking work?

A: TrackFox uses a combination of:

• Session tokens (expire when browser closes)
• Server-side session management
• First-party context only

No persistent identifiers are stored without explicit identification.

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Pricing

Privacy features included in all plans:

• Cookieless tracking: All plans
• IP anonymization: All plans
• Data export: All plans
• EU data storage: Available
• Custom retention: All plans

$9/month for 10k events. 14-day free trial.

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Start With Privacy-First Analytics

Respect your users. Get the insights you need.

Start your free trial →

No cookies. No consent banners. Just good analytics.

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Last updated: January 2026