Online Course Analytics: Know What Drives Enrollments

You sell online courses.

Students come from YouTube, Twitter, your podcast, paid ads, and organic search.

Which channel brings the best students?

TrackFox shows you which traffic sources drive enrollments AND completions.

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The Course Creator's Challenge

What Course Platforms Show

Teachable/Thinkific/Kajabi dashboard:

• 500 enrollments this month
• $25,000 revenue
• 65% completion rate

What's Missing

• Which marketing channel drove those 500 enrollments?
• Do YouTube students complete courses at higher rates?
• What's the ROI on your Facebook ads?
• Which content brings high-value students vs. refund requesters?

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Course Analytics Features

Enrollments by Source

See where students come from:

Traffic Source	Site Visits	Enrollments	Revenue
YouTube	5,000	200	$10,000
Podcast	2,000	120	$6,000
Organic Search	3,000	90	$4,500
Facebook Ads	4,000	60	$3,000
Twitter	3,000	30	$1,500

Insight: YouTube drives 40% of revenue. Podcast has best conversion rate.

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Course-Level Analytics

Track each course's performance:

Course	Enrollments	Revenue	Avg Source
Complete Masterclass	150	$15,000	YouTube
Beginner Workshop	250	$7,500	Organic Search
Pro Bundle	50	$10,000	Email
Mini Course (Free)	800	$0	Twitter/Social

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Student Quality by Source

Not all students are equal:

Source	Enrollments	Completion	Refund Rate	NPS
Podcast	120	85%	2%	72
Organic Search	90	70%	5%	65
YouTube	200	60%	8%	58
Facebook Ads	60	40%	15%	45

Insight: Podcast students are highest quality. Facebook ads bring lowest.

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Revenue Attribution

Connect marketing spend to course revenue:

Campaign	Spend	Enrollments	Revenue	ROI
YouTube - Tutorials	$0	200	$10,000	∞
Facebook - Retargeting	$500	40	$2,000	300%
Facebook - Cold	$1,000	20	$1,000	0%
Google Ads	$800	35	$1,750	119%

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Setting Up Course Tracking

Step 1: Add TrackFox to Your Site

On your landing page / sales page:

npx trackfox add

Or add script to your course platform's custom code section:

<script
  defer
  src="https://trackfox.app/script.js"
  data-website-id="your-website-id"
></script>

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Step 2: Tag Your Marketing Links

YouTube video descriptions:

Enroll now: https://yourcourse.com?utm_source=youtube&utm_medium=video&utm_campaign=masterclass-promo-jan

Podcast show notes:

Get the course: https://yourcourse.com?utm_source=podcast&utm_medium=audio&utm_campaign=ep-47

Email campaigns:

https://yourcourse.com?utm_source=email&utm_medium=newsletter&utm_campaign=launch-sequence

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Step 3: Connect Course Platform

Teachable:

1. Go to Settings → Webhooks
2. Add TrackFox webhook URL
3. Select "enrollment" and "purchase" events

Thinkific:

1. Settings → Webhooks
2. Add TrackFox endpoint
3. Enable order notifications

Kajabi:

1. Settings → Third-party integrations
2. Add TrackFox webhook

Or connect via Stripe directly for any platform.

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Step 4: View Course Analytics

Dashboard shows:

• Enrollments by source
• Revenue by course
• Student journey visualization
• Marketing ROI

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Course-Specific Funnels

Webinar Funnel

Ad Click → Webinar Signup → Attended → Stayed 30min → Offer Viewed → Purchased
  5,000  →     1,500     →    800   →     500     →      400     →    100

Conversion: 2% from ad click to purchase
Revenue: $50,000

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Evergreen Funnel

Content → Email Signup → Email Sequence → Sales Page → Checkout → Enrolled
 10,000 →    1,000    →      600      →     300    →    150   →    80

Conversion: 0.8% from content to enrollment

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Free-to-Paid Funnel

Free Course Signup → Started Free → Completed Free → Upsell Viewed → Purchased
      2,000        →    1,500    →      800       →      400      →     80

Free-to-paid: 4%

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Advanced Course Metrics

Lifetime Value by Acquisition

Track student LTV by original source:

Source	First Purchase	12-month LTV	LTV Multiple
Podcast	$100	$350	3.5x
YouTube	$75	$180	2.4x
Facebook Ads	$50	$80	1.6x

Podcast students buy more courses over time.

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Content-to-Enrollment Tracking

Which content drives enrollments:

Content Piece	Views	Enrollments	Revenue
"How I Built My Business" video	50,000	80	$4,000
"Day in My Life" video	100,000	20	$1,000
"Complete Tutorial" video	20,000	60	$3,000

Tutorial content converts 10x better than vlogs.

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Launch Analytics

Track course launches:

Launch: January 2026 Masterclass

Day 1: 150 enrollments, $7,500
Day 2: 100 enrollments, $5,000
Day 3: 80 enrollments, $4,000
Day 4: 50 enrollments, $2,500
Day 5 (cart close): 120 enrollments, $6,000

Total: 500 enrollments, $25,000

By Source:
- Email list: 300 enrollments (60%)
- YouTube: 100 enrollments (20%)
- Social: 60 enrollments (12%)
- Affiliates: 40 enrollments (8%)

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Integration Examples

Teachable + TrackFox

Track:

• Enrollment events
• Course progress
• Upsell conversions
• Student retention

Thinkific + TrackFox

Track:

• Multi-course purchases
• Bundle conversions
• Community engagement
• Completion rates by source

Podia + TrackFox

Track:

• Course + membership combined
• Digital downloads
• Coaching sessions
• Full student journey

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Course Creator Success Stories

Example: Tech Skills Course

Before TrackFox:

• Spent $3,000/month on Facebook ads
• 100 enrollments/month
• Assumed ads were working

After TrackFox:

• Discovered 80 enrollments came from YouTube (free)
• Only 20 from Facebook ($150 cost per enrollment)
• Reallocated budget to YouTube content

Result: Same enrollments, $2,400/month saved

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Example: Creative Course

Before:

• Newsletter had 10,000 subscribers
• Assumed all revenue came from newsletter

After:

• Discovered 60% of revenue came from podcast
• Newsletter drove traffic but not conversions
• Shifted strategy to podcast promotion

Result: 40% revenue increase in 3 months

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Pricing for Course Creators

Plan	Events/Month	Price	Good For
Starter	10k	$9/mo	New course creator
Growth	100k	$29/mo	Established creator
Pro	500k	$69/mo	Multi-course business
Scale	2M	$129/mo	Large audience, many courses

All plans include:

• Full revenue attribution
• Course platform integrations
• Student journey tracking
• Launch analytics

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Start Tracking Course Revenue

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Last updated: January 2026