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title: "E-commerce Analytics: Track Which Products & Sources Drive Revenue" description: "Complete analytics for online stores. Track product performance, cart abandonment, revenue by traffic source, and customer journey. Built for Shopify, WooCommerce, and custom stores." date: "2026-01-06" author: "TrackFox Team" category: "Solutions" keywords: [ "e-commerce analytics", "online store analytics", "product analytics", "revenue attribution", "shopify analytics", ]

E-commerce Analytics That Shows What Sells

You're running an online store. You need to know:

• 💰 Which traffic sources drive the most revenue?
• 📦 Which products convert best from each channel?
• 🛒 Where do customers abandon their carts?
• 📊 What's the ROI of your Google Ads vs Facebook Ads?
• 🌍 Which locations buy the most?

TrackFox gives you e-commerce analytics that connect traffic to revenue.

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Why E-commerce Stores Need Better Analytics

What Most Analytics Tools Show

Standard analytics (Google Analytics, Shopify Analytics) tell you:

• ✅ Total pageviews
• ✅ Traffic sources
• ✅ Bounce rate
• ✅ Time on site

What they DON'T show clearly:

• ❌ Revenue per traffic source
• ❌ Which products convert from which channels
• ❌ Cart abandonment funnel with clear drop-off points
• ❌ Customer journey from first visit to purchase
• ❌ Real-time revenue tracking

The Business Impact

Without proper e-commerce analytics, you're:

• 💸 Spending money on ads that drive traffic but not sales
• 📉 Under-investing in channels that actually convert
• 🤷 Guessing which products to promote
• 📊 Making decisions based on traffic, not profit

With TrackFox, you see exactly which channels, products, and pages drive revenue.

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What E-commerce Stores Need from Analytics

1. Revenue by Traffic Source

Example:

• Google Ads: $15,000 revenue (500 sales)
• Facebook Ads: $8,000 revenue (200 sales)
• Organic SEO: $12,000 revenue (350 sales)
• Instagram: $3,000 revenue (80 sales)

Insight: Google Ads has highest revenue but lower conversion rate than SEO. Optimize ad targeting or shift budget to SEO.

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2. Product Performance by Channel

Example:

• Product A sells best from Google Ads
• Product B sells best from Instagram
• Product C converts highest from email

Insight: Promote Product A in Google Ads, Product B on social, Product C in newsletters.

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3. Cart Abandonment Funnel

Typical funnel:

Product Page → Add to Cart → Checkout → Payment → Success
100%           60%            30%        20%      18%

TrackFox shows you:

• Where customers drop off
• Which traffic sources abandon most
• Device breakdown (mobile vs desktop abandonment)

Insight: If mobile abandonment is high, optimize mobile checkout.

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4. Customer Journey Tracking

Example customer journey:

Day 1: Visits via Google → Views Product A → Leaves
Day 3: Returns via Facebook Ad → Views Product B → Adds to cart → Leaves
Day 7: Returns via Email → Completes purchase

TrackFox shows: Which touchpoints influenced the sale (attribution modeling).

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5. Real-time Revenue Tracking

During flash sales, product launches, or ad campaigns:

• See sales happen in real-time
• Track revenue by minute/hour
• Monitor which products sell fastest
• Identify traffic spikes and sources

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TrackFox for E-commerce: Key Features

💰 Revenue Attribution

Connect your payment processor:

• Stripe - For custom stores and subscriptions
• PayPal - For PayPal checkouts
• Shopify - Via server-side tracking
• WooCommerce - Via WordPress integration
• LemonSqueezy - For digital products
• Paddle - For software products

Track revenue automatically. No manual data exports.

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📊 Conversion Funnels

Pre-built funnels for e-commerce:

• Purchase Funnel: Landing → Product → Cart → Checkout → Success
• Product Funnel: Category → Product → Add to Cart
• Checkout Funnel: Cart → Shipping → Payment → Confirmation

See exactly where customers drop off.

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🎯 Custom Events

Track store-specific actions:

• "Added to Cart"
• "Started Checkout"
• "Applied Coupon Code"
• "Viewed Product"
• "Clicked Size Selector"
• "Watched Product Video"

Example:

// Track add to cart
window?.trackfox("add_to_cart", {
  product_id: "abc-123",
  product_name: "Blue T-Shirt",
  price: 2999, // $29.99 in cents
  quantity: 2,
});

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📍 Geographic Analytics

See which countries and cities buy the most:

• Revenue by country
• Revenue by city
• Average order value by location
• Product preferences by region

Use case: If UK customers buy more than US, run UK-focused campaigns.

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📱 Device & Browser Breakdown

Compare revenue across:

• Desktop vs Mobile vs Tablet
• Chrome vs Safari vs Firefox
• iOS vs Android

Use case: If mobile revenue is low but mobile traffic is high, optimize mobile checkout experience.

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Getting Started with TrackFox

Step 1: Sign Up

Go to trackfox.app/sign-up

Free 14-day trial. No credit card required.

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Step 2: Install Tracking

For Shopify: Add TrackFox script to your theme or use app integration.

For WooCommerce: Install TrackFox WordPress plugin.

For custom stores:

npx trackfox add

Or add script manually:

<script
  defer
  src="https://trackfox.app/script.js"
  data-website-id="your-website-id"
  data-domain="yourstore.com"
></script>

Setup time: < 5 minutes

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Step 3: Connect Payment Processor

Connect your payment provider for automatic revenue tracking:

1. Go to TrackFox Dashboard → Settings → Integrations
2. Select your payment processor (Stripe, PayPal, etc.)
3. Authorize the connection

Implementation guides:

• Client-side tracking - Quick JavaScript setup
• Server-side tracking - Most accurate method

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Step 4: Set Up Funnels

Create custom funnels for your store:

1. Go to Dashboard → Funnels → Create New
2. Add steps (e.g., Product Page → Cart → Checkout → Success)
3. Save and start tracking

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Step 5: Tag Marketing Campaigns

Use UTM parameters for paid traffic:

Google Shopping Ads:

https://yourstore.com/products/blue-tshirt?utm_source=google&utm_medium=shopping&utm_campaign=summer-sale

Facebook Ads:

https://yourstore.com/products/blue-tshirt?utm_source=facebook&utm_medium=social&utm_campaign=retargeting

Email Newsletter:

https://yourstore.com/products/blue-tshirt?utm_source=newsletter&utm_medium=email&utm_campaign=weekly

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E-commerce Analytics FAQ

Q: Does TrackFox work with Shopify?

A: Yes! TrackFox works with Shopify, Shopify Plus, WooCommerce, custom stores, and any e-commerce platform. You can track revenue via server-side or client-side integration.

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Q: Can I track abandoned carts?

A: Yes! Set up a funnel with steps: Product Page → Add to Cart → Checkout → Payment. TrackFox shows you exactly where customers drop off and which traffic sources abandon most.

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Q: Does this work for digital products?

A: Absolutely! TrackFox works for physical products, digital downloads, subscriptions, courses, memberships, and any type of online sale.

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Q: Can I see which products sell best from each traffic source?

A: Yes! Use custom events to track product views and purchases. TrackFox will show you which products convert best from Google Ads, Facebook, SEO, email, etc.

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Q: How does this compare to Shopify Analytics?

A: TrackFox gives you:

• Revenue attribution (which traffic source drove each sale)
• Multi-touch attribution (customer journey tracking)
• Custom funnels (cart abandonment tracking)
• Real-time data (see sales as they happen)
• Cross-platform tracking (works across all your sales channels)

Shopify Analytics shows basic metrics but lacks revenue attribution and advanced funnels.

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Pricing

Simple, transparent pricing:

• Starter: $9/month (10k events)
• Growth: $29/month (200k events)
• Business: $69/month (1M+ events)

All plans include:

• ✅ Unlimited websites
• ✅ Revenue tracking
• ✅ Conversion funnels
• ✅ Custom events
• ✅ Team members
• ✅ Real-time analytics

No hidden fees. No enterprise upsells.

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Ready to Track What Drives Revenue?

Stop guessing which marketing works. Start tracking what sells.

Start your free 14-day trial →

No credit card required. Connect your payment processor in 1 click. See revenue by source today.

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Last updated: January 2026