Conversion Tracking That Shows the Full Picture

The question every business needs answered:

"Of the 10,000 visitors this month, how many became paying customers, and where did the others drop off?"

TrackFox answers this with real data—not estimates.

---

What is Conversion Tracking?

Conversion tracking measures how many visitors complete desired actions:

• Micro-conversions: Newsletter signups, downloads, account creation
• Macro-conversions: Purchases, subscriptions, demo requests

TrackFox tracks both—and connects them to revenue.

---

The Problem With Basic Conversion Tracking

Google Analytics Approach

GA4 tells you: "You had 500 goal completions this month."

Questions it doesn't answer:

• Which traffic sources drove those conversions?
• How much revenue did each conversion generate?
• What was the path from landing to conversion?
• Where did the other 9,500 visitors drop off?

---

TrackFox Approach

TrackFox shows you:

10,000 visitors → 2,000 viewed pricing → 500 started signup → 250 completed signup → 75 paid → $22,500 revenue

Drop-off points:
- 80% leave before pricing (content issue?)
- 75% leave pricing without signup (pricing issue?)
- 50% abandon signup (form friction?)
- 70% don't convert to paid (onboarding issue?)

Now you know exactly what to fix.

---

Setting Up Conversion Tracking

Step 1: Define Your Conversion Goals

Common goals for SaaS:

1. Viewed pricing page
2. Started free trial
3. Completed onboarding
4. Upgraded to paid

Common goals for e-commerce:

1. Added to cart
2. Started checkout
3. Completed purchase

Common goals for lead gen:

1. Downloaded resource
2. Submitted contact form
3. Booked demo call

---

Step 2: Track Conversions With TrackFox

Automatic pageview tracking:

TrackFox automatically tracks visits to key pages like /pricing, /checkout, /thank-you.

Custom event tracking:

// Track when user starts trial
window?.trackfox("trial_started", {
  plan: "pro",
  source: "pricing_page",
});

// Track when user completes purchase
window?.trackfox("purchase_completed", {
  plan: "pro",
  amount: 29,
  currency: "usd",
});

---

Step 3: Build Conversion Funnels

Create visual funnels in TrackFox:

1. Dashboard → Funnels → Create New
2. Add funnel steps:
   • Step 1: Landing page visit
   • Step 2: Pricing page view
   • Step 3: Signup started
   • Step 4: Signup completed
   • Step 5: Payment completed
3. Save and track

TrackFox shows:

• Conversion rate at each step
• Drop-off percentages
• Time between steps
• Revenue at final step

---

Conversion Tracking Features

Multi-Step Funnel Visualization

See your entire conversion path:

Landing Page → Pricing → Signup → Payment
   10,000   →  2,000  →   500  →   75
    100%    →   20%   →    5%  →  0.75%

Identify the biggest leaks in your funnel.

---

Revenue Attribution

Connect conversions to dollars:

• See revenue per conversion
• Calculate average order value
• Track customer lifetime value by source

Example:

Conversion Source	Conversions	Revenue	Avg Value
Google Organic	45	$13,500	$300
Google Ads	15	$4,500	$300
Twitter	12	$4,800	$400
Direct	3	$600	$200

Insight: Twitter visitors convert at higher value.

---

Real-Time Conversion Data

See conversions as they happen:

• Live conversion feed
• Instant revenue updates
• No 24-48 hour delays like GA4

React immediately to conversion spikes or drops.

---

Conversion by Traffic Source

Break down conversions by source:

• Organic search conversions
• Paid advertising conversions
• Social media conversions
• Referral conversions
• Direct traffic conversions

Know which channels drive actual customers—not just visitors.

---

Advanced Conversion Tracking

Track Authenticated Users

Filter out logged-in users:

TrackFox lets you exclude authenticated users from conversion tracking. See true conversion rates for new visitors.

Why this matters:

Your team members, existing customers, and logged-in users don't represent your real conversion funnel. Filter them out for accurate data.

---

Segment Conversions

Analyze conversions by:

• Device type (mobile vs desktop)
• Geography (country, region)
• Time of day
• Day of week
• Browser type

Example insight:

"Mobile visitors convert at 0.5% vs 1.2% for desktop. Mobile checkout needs optimization."

---

A/B Test Conversion Impact

Track conversions for different variants:

• Landing page A: 2.3% conversion rate
• Landing page B: 3.1% conversion rate

Winner: Landing page B generates 35% more conversions.

---

Conversion Tracking Automations

Get Notified on Conversions

Set up webhooks for:

• Discord: Get notified when someone converts
• Telegram: Real-time conversion alerts
• Slack: Team-wide conversion notifications

Example Discord notification:

New conversion!
Source: Google Ads
Campaign: spring-promo
Revenue: $99

---

Trigger Actions on Conversion

Use TrackFox webhooks to:

• Add converter to CRM
• Update email marketing list
• Trigger onboarding sequence
• Notify sales team

---

Conversion Tracking FAQ

Q: Can I track conversions that happen after someone leaves the site?

A: Yes. Use TrackFox's server-side API to log conversions from your backend, email system, or CRM.

---

Q: How do I track conversions for a multi-page checkout?

A: Create a funnel with each checkout step. TrackFox tracks progression through each page automatically.

---

Q: Can I import historical conversion data?

A: Yes. If you're migrating from Google Analytics, Plausible, or PostHog, you can import your historical data.

---

Q: What's the difference between goals and funnels?

A: Goals track single conversion events (like "purchased"). Funnels track the path to that conversion (like "visited pricing → started checkout → completed purchase").

---

Get Started With Conversion Tracking

Installation

npx trackfox add

Then add custom events for your key conversions:

// Track your most important conversion
window?.trackfox("your_conversion_event", {
  value: 99,
  currency: "usd",
});

---

Pricing

All conversion tracking features included:

• Unlimited funnels
• Real-time data
• Revenue attribution
• Webhook automations

Starting at $9/month. 14-day free trial.

---

Start Tracking Conversions Today

See where visitors convert—and where they don't.

Start your free trial →

Turn traffic data into revenue insights.

---

Last updated: January 2026