Integration

Stripe Revenue Analytics: Track Sales by Traffic Source (Complete Guide)

Learn how to connect Stripe to analytics and track which marketing channels drive revenue. See Stripe sales by source, campaign, device, and location.

Stripe Revenue Analytics: Track Which Traffic Drives Sales

Stripe tells you who bought. It doesn't tell you how they found you.

You can see $10,000 in Stripe revenue, but you can't answer:

❓ Which marketing channel drove those sales?
❓ Did your Google Ads campaign pay off?
❓ Which blog post converted to customers?
❓ Should you invest more in SEO or paid ads?

Stripe revenue analytics solves this. Connect Stripe to your web analytics and see exactly which traffic sources, campaigns, and pages drive revenue.

Why Stripe Needs Revenue Attribution

What Stripe Shows You

Stripe's built-in dashboards show:

✅ Total revenue
✅ Customer emails
✅ Product sales
✅ Transaction history

What Stripe doesn't show:

❌ Which traffic source brought each customer
❌ Revenue by marketing campaign
❌ ROI by channel (Google vs Facebook vs SEO)
❌ Revenue per visitor by source

The Business Impact

Without revenue attribution, you're:

💸 Wasting ad spend on channels that don't convert
📉 Under-investing in channels that do convert
🤷 Guessing which marketing works
📊 Making decisions based on traffic, not revenue

With Stripe revenue analytics, you make data-driven decisions that grow profit, not just traffic.

How Stripe Revenue Analytics Works

The Simple Version

User visits your site from Google Ads (tracked)
User browses, signs up, tries product (tracked)
User purchases via Stripe (tracked + connected to original source)
Your analytics shows: "Google Ads → $49 revenue"

The Technical Version

Behind the scenes:

Analytics tool tracks visitor source (referrer, UTM parameters)
Visitor gets anonymous session ID (cookie or fingerprint)
When Stripe purchase completes, webhook fires
Analytics tool matches Stripe customer email to session ID
Revenue attributed to original traffic source

Result: See "$5,000 revenue from Google Ads, $3,000 from organic SEO" in one dashboard.

Best Tools for Stripe Revenue Analytics

1. TrackFox - Best All-in-One Solution

Pricing: $9-$199/month based on events

Why it's best for Stripe:

✅ Native Stripe integration - One-click connection
✅ Automatic attribution - Zero manual work
✅ Real-time revenue - See sales as they happen
✅ Revenue by everything:
- Traffic source (Google, Facebook, direct, etc.)
- Campaign (which ad or email drove the sale?)
- Landing page (which page converts best?)
- Device (desktop vs mobile revenue)
- Location (which countries buy most?)
✅ Conversion funnels - Visualize journey to purchase
✅ Privacy-friendly - GDPR compliant, no cookies

Setup time: < 5 minutes

Perfect for: SaaS, e-commerce, subscription businesses using Stripe

Try TrackFox free for 14 days →

2. Google Analytics 4 + Manual Setup

Pricing: Free (but requires developer time)

Pros:

Free
Integrates with Google Ads

Cons:

❌ Complex setup (requires custom code)
❌ Cookie-based (loses 30-50% of data)
❌ 24-48 hour reporting delays
❌ Privacy concerns (GDPR issues)
❌ No native Stripe integration

Best for: Teams already using Google Ads heavily with developer resources

3. Mixpanel + Server-Side Events

Pricing: Free up to 100k events, then $20-$999+/month

Pros:

Powerful user segmentation
Event-based tracking

Cons:

❌ No native Stripe integration
❌ Requires custom code to send Stripe data
❌ Expensive at scale
❌ Complex setup

Best for: Product teams with developers

Setting Up Stripe Revenue Analytics with TrackFox

Step 1: Create TrackFox Account

Go to trackfox.app/sign-up
Sign up (free 14-day trial, no credit card)
Add your website

Step 2: Install Tracking Script

For Next.js / React / Remix:

npx trackfox add

For other frameworks: Add this to your <head>:

<script
  defer
  src="https://trackfox.app/script.js"
  data-website-id="your-website-id"
  data-domain="yoursite.com"
></script>

Step 3: Connect Stripe (1-Click)

Go to TrackFox Dashboard → Settings → Integrations
Click "Connect Stripe"
Authorize the connection
Done!

That's it. TrackFox will now automatically:

Track Stripe payments
Match purchases to website visitors
Attribute revenue to traffic sources

Step 4: Tag Your Marketing Campaigns

For paid ads and email campaigns, use UTM parameters:

Google Ads Example:

https://yoursite.com?utm_source=google&utm_medium=cpc&utm_campaign=q4-promo

Facebook Ads Example:

https://yoursite.com?utm_source=facebook&utm_medium=social&utm_campaign=retargeting

Email Newsletter Example:

https://yoursite.com?utm_source=newsletter&utm_medium=email&utm_campaign=product-launch

Step 5: View Stripe Revenue Reports

Go to TrackFox dashboard and see:

Revenue by Source:

Organic: $5,000
Google Ads: $3,000
Facebook: $1,500
Direct: $2,000
Email: $4,000

Revenue by Campaign:

Q4 Promo (Google Ads): $2,500
Retargeting (Facebook): $1,200
Product Launch (Email): $3,800

Revenue by Landing Page:

/pricing: $6,000
/features: $3,000
/blog/how-to-guide: $2,500

Revenue by Device:

Desktop: $10,000 (avg $12 per visitor)
Mobile: $5,500 (avg $8 per visitor)

Revenue by Location:

United States: $8,000
United Kingdom: $3,000
Canada: $2,000

Stripe Revenue Analytics FAQ

Q: Does this work with Stripe subscriptions?

A: Yes! TrackFox tracks both one-time payments and recurring subscriptions. You'll see revenue from initial subscriptions and renewals.

Q: What if a customer purchases from a different device?

A: TrackFox matches by customer email, so it works across devices. If someone browses on mobile and buys on desktop, revenue is still attributed correctly.

Q: Does this work with Stripe Checkout and Payment Links?

A: Yes! Works with Stripe Checkout, Payment Links, and custom integrations.

Q: Can I see lifetime value (LTV) by source?

A: Yes! TrackFox calculates LTV by traffic source, showing you which channels bring the most valuable customers.

Conclusion: Stop Flying Blind

Stripe shows you what people bought. TrackFox shows you why they bought (which marketing channel brought them).

With Stripe revenue analytics, you'll:

✅ Know exactly which marketing drives revenue (not just clicks)
✅ Calculate ROI for every campaign (Google Ads, Facebook, email, SEO)
✅ Optimize landing pages for revenue (not just traffic)
✅ Scale what works, kill what doesn't (with confidence)

Ready to connect Stripe and see your revenue by source?

Start your free 14-day trial of TrackFox →

Connect Stripe in 1 click. No credit card required. See which traffic drives your Stripe revenue today.

Last updated: January 2026