Solution

Subscription Analytics

title: "Subscription Analytics: Track MRR, Churn, and Growth Metrics" description: "Complete analytics for subscription businesses. Track monthly recurring revenue, churn rate, cohort retention, and customer lifetime value. Built for SaaS and membership sites." date: "2026-01-06" author: "TrackFox Team" category: "Solutions" keywords: [ "subscription analytics", "mrr tracking", "churn rate", "saas metrics", "recurring revenue", ]

Subscription Analytics: Track MRR, Churn, and What Drives Growth

You're running a subscription business. You need to know:

💰 Monthly Recurring Revenue (MRR) and growth rate
📉 Churn rate and why customers cancel
🔄 Which traffic sources bring highest-LTV customers
📊 Cohort retention (do customers stick around?)
💵 Customer acquisition cost vs lifetime value

TrackFox connects traffic sources to subscription revenue so you know what's working.

Why Subscription Businesses Need Different Analytics

One-Time Sales vs Subscriptions

E-commerce (one-time):

Customer buys once
Track: Conversion rate, AOV, revenue per source
Goal: Maximize sales today

Subscription business:

Customer pays monthly/yearly
Track: MRR, churn, LTV, retention
Goal: Maximize long-term value

The difference: A $100 one-time sale is worth $100. A $100/month customer is worth $1,200-$3,600+ over their lifetime.

You need analytics that understand recurring revenue.

What Subscription Businesses Actually Need

1. MRR by Traffic Source

Example:

Google Ads: $5,000 MRR added this month
Organic SEO: $8,000 MRR added this month
Product Hunt: $2,000 MRR added this month
Email campaign: $3,000 MRR added this month

Total: $18,000 MRR added

Insight: SEO brings highest MRR. Invest more in content.

2. Churn Rate by Source

Not all customers are equal:

Google Ads customers: 8% monthly churn
Organic SEO customers: 3% monthly churn
Affiliate customers: 12% monthly churn

Insight: SEO customers stay 4x longer. Focus on SEO over affiliates.

3. Customer Lifetime Value (LTV) by Channel

LTV formula: Average subscription value × Average customer lifetime

Example:

SEO customers: $50/month × 24 months = $1,200 LTV
Paid ads customers: $50/month × 8 months = $400 LTV

Insight: Can spend more to acquire SEO customers (higher LTV).

4. Cohort Retention Analysis

Track retention by signup month:

Signup Month	Month 1	Month 3	Month 6	Month 12
Jan 2026	100%	80%	65%	50%
Feb 2026	100%	85%	70%	?
Mar 2026	100%	90%	?	?

Insight: March cohort retention improved (product changes working).

5. Subscription Funnel Optimization

Typical subscription funnel:

Landing → Sign Up → Trial Started → Activation → Trial → Paid → Retained
100%      40%        35%             25%          20%     15%     12%

Optimize each step:

Sign-up: Test different CTAs, pricing pages
Activation: Improve onboarding to reach "aha moment"
Trial-to-paid: Optimize pricing, add urgency
Retention: Improve product value, reduce churn

TrackFox for Subscriptions: Key Features

💰 MRR Tracking & Attribution

Automatic MRR calculation:

Connect Stripe, Paddle, LemonSqueezy, or PayPal
TrackFox calculates MRR automatically
See MRR by traffic source, campaign, landing page

MRR growth metrics:

New MRR (new subscriptions)
Expansion MRR (upgrades)
Contraction MRR (downgrades)
Churn MRR (cancellations)
Net MRR growth

Implementation guides:

Client-side tracking - Quick JavaScript setup
Server-side tracking - Most accurate method

📉 Churn Analysis

Track cancellations:

// Track subscription cancellation
window?.trackfox("subscription_cancelled", {
  reason: "too_expensive",
  plan: "pro",
  tenure_months: 6,
  mrr_lost: 49,
});

Churn insights:

Churn rate by plan tier
Churn rate by traffic source
Churn rate by signup month (cohort)
Common cancellation reasons

📊 Subscription Funnels

Pre-built subscription funnels:

Trial Funnel:

Landing → Sign Up → Trial Started → Activated → Trial End → Paid

Freemium Funnel:

Landing → Sign Up → Free Feature Used → Paywall Hit → Upgraded

Annual Upgrade Funnel:

Monthly Subscriber → Upgrade Offer Shown → Annual Plan Purchased

See conversion rates at each step.

🎯 Custom Events for Subscription Triggers

Track subscription milestones:

// Trial started
window?.trackfox("trial_started", {
  plan: "pro",
  trial_days: 14,
});

// User hit paywall
window?.trackfox("paywall_shown", {
  feature: "advanced_reports",
  user_plan: "free",
});

// Upgraded plan
window?.trackfox("plan_upgraded", {
  from_plan: "starter",
  to_plan: "pro",
  mrr_added: 40,
});

// Subscription renewed
window?.trackfox("subscription_renewed", {
  plan: "pro",
  renewal_number: 12, // 12th month
});

💵 CAC vs LTV Analysis

Calculate profitability by channel:

Channel	CAC	Avg LTV	LTV:CAC Ratio	Profitable?
Google Ads	$150	$1,200	8:1	✅ Yes
Facebook	$200	$400	2:1	⚠️ Marginal
Organic SEO	$50	$1,500	30:1	✅✅ Excellent
Affiliates	$100	$300	3:1	⚠️ Risky

Insight: Double down on SEO and Google Ads. Pause Facebook and affiliates.

📈 Real-Time Subscription Dashboard

One dashboard showing:

Today: New trials, upgrades, cancellations, net MRR change
This week: MRR growth rate, churn rate
This month: Total MRR, active subscribers, growth %
This quarter: Cohort retention, LTV trends

Update in real-time. Check daily.

Getting Started with TrackFox (Subscription Business)

Step 1: Sign Up

Go to trackfox.app/sign-up

Free 14-day trial. No credit card.

Step 2: Install Tracking

For your subscription app:

npx trackfox add

Or add script manually:

<script
  defer
  src="https://trackfox.app/script.js"
  data-website-id="your-website-id"
></script>

Setup time: < 5 minutes

Step 3: Connect Payment Processor

For automatic MRR tracking:

Dashboard → Settings → Integrations
Connect Stripe / LemonSqueezy / Paddle / PayPal
MRR automatically calculated

TrackFox tracks:

New subscriptions
Upgrades and downgrades
Cancellations
Renewals

Step 4: Set Up Subscription Funnels

Create funnel for your trial process:

Dashboard → Funnels → Create New
Add steps: Sign Up → Trial Started → Activated → Converted
Track conversion rates

Step 5: Track Subscription Events

Add custom event tracking:

// Track important subscription events
window?.trackfox("trial_ending_soon", { days_left: 2 });
window?.trackfox("plan_downgraded", { from: "pro", to: "starter" });
window?.trackfox("billing_failed", { plan: "pro" });

Subscription Analytics FAQ

Q: Does TrackFox calculate MRR automatically?

A: Yes! Connect your payment processor (Stripe, Paddle, etc.) and TrackFox calculates:

Total MRR
New MRR (new subscriptions)
Expansion MRR (upgrades)
Contraction MRR (downgrades)
Churned MRR (cancellations)
Net MRR growth

Q: Can we track annual subscriptions?

A: Yes! TrackFox handles monthly, yearly, and custom billing cycles. MRR is normalized (e.g., $600/year = $50 MRR).

Q: How do you calculate churn rate?

A: Churn rate = (Customers lost this month / Total customers at start of month) × 100

TrackFox tracks:

Customer churn (% of customers lost)
Revenue churn (% of MRR lost)
Net churn (accounts for upgrades)

Q: Can we see retention by cohort?

A: Yes! TrackFox shows cohort retention tables:

Group customers by signup month
Track retention over time
Compare cohort performance

Q: Does this work for membership sites?

A: Absolutely! TrackFox works for:

SaaS subscriptions
Membership sites (content, courses)
Newsletter subscriptions
Recurring donations
Any recurring revenue model

Pricing for Subscription Businesses

Transparent pricing:

Plan	Events/Month	Price/Month	Best For
Starter	10k	$9	<100 subscribers
Growth	200k	$29	100-1,000 subscribers
Business	1M	$69	1,000-10,000 subscribers
Scale	5M	$129	10,000+ subscribers

All plans include:

✅ MRR tracking & attribution
✅ Churn analysis
✅ Cohort retention
✅ Subscription funnels
✅ LTV calculation
✅ Unlimited websites
✅ Unlimited team members

Ready to Track MRR and Reduce Churn?

14-day free trial. See which traffic brings highest-LTV subscribers.

Start tracking subscription revenue →

No credit card required. Connect Stripe and see MRR by source in minutes.

Last updated: January 2026

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Subscription Analytics

Subscription Analytics: Track MRR, Churn, and What Drives Growth

Why Subscription Businesses Need Different Analytics

One-Time Sales vs Subscriptions

What Subscription Businesses Actually Need

1. MRR by Traffic Source

2. Churn Rate by Source

3. Customer Lifetime Value (LTV) by Channel

4. Cohort Retention Analysis

5. Subscription Funnel Optimization

TrackFox for Subscriptions: Key Features

💰 MRR Tracking & Attribution

📉 Churn Analysis

📊 Subscription Funnels

🎯 Custom Events for Subscription Triggers

💵 CAC vs LTV Analysis

📈 Real-Time Subscription Dashboard

Getting Started with TrackFox (Subscription Business)

Step 1: Sign Up

Step 2: Install Tracking

Step 3: Connect Payment Processor

Step 4: Set Up Subscription Funnels

Step 5: Track Subscription Events

Subscription Analytics FAQ

Q: Does TrackFox calculate MRR automatically?

Q: Can we track annual subscriptions?

Q: How do you calculate churn rate?

Q: Can we see retention by cohort?

Q: Does this work for membership sites?

Pricing for Subscription Businesses

Ready to Track MRR and Reduce Churn?

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