Best Google Analytics Alternatives in 2026

Google Analytics 4 has been live for a while now, and many website owners are still frustrated. The interface is complex, data takes 24-48 hours, and GDPR compliance requires annoying cookie banners.

If you're looking for a better option, here's our honest comparison of the best GA4 alternatives in 2026.

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Quick Comparison

Tool	Best For	Starting Price	Revenue Tracking
TrackFox	SaaS, e-commerce, creators	$9/mo	Yes (native)
Plausible	Simple privacy analytics	$9/mo	No
Fathom	Privacy-first blogs	$14/mo	No
PostHog	Product analytics	Free/$0.000225	No
Mixpanel	Product teams	Free/$20+/mo	Limited
Simple Analytics	Basic privacy analytics	$9/mo	No

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1. TrackFox - Best for Revenue Attribution

What it is: Web analytics with built-in revenue tracking. Connects your traffic data to actual sales through native Stripe, PayPal, LemonSqueezy, and Paddle integrations.

Why it's different: Most analytics tools stop at "conversion." TrackFox shows you exactly how much revenue each traffic source generates.

Best for:

• SaaS founders who need to prove marketing ROI
• E-commerce sites tracking revenue by channel
• Creators selling courses or digital products
• Anyone who wants to connect traffic to dollars

Pricing: $9-$199/month based on event volume

Pros:

• Native revenue tracking (unique feature)
• Conversion funnels included in all plans
• Real-time data (no delays)
• GDPR compliant, no cookies required
• 2-minute setup

Cons:

• Newer company (launched recently)
• Smaller community than GA

Try TrackFox free for 14 days →

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2. Plausible - Best for Simple Privacy Analytics

What it is: Lightweight, privacy-first analytics with a simple dashboard. No cookies, GDPR compliant by default.

Best for:

• Blogs and content sites
• Privacy-conscious site owners
• Those who want simple pageview tracking

Pricing: $9-$150+/month based on pageviews

Pros:

• Very simple interface
• Privacy-focused
• Open-source option available

Cons:

• No revenue tracking
• Limited conversion funnels
• Basic custom events only
• No user journey tracking

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3. Fathom Analytics - Best for Privacy Purists

What it is: Simple analytics focused on privacy. No cookies, no personal data collection.

Best for:

• Privacy advocates
• Bloggers
• Simple websites

Pricing: $14-$44+/month

Pros:

• Strong privacy focus
• Clean interface
• Reliable uptime

Cons:

• No revenue tracking
• Limited custom events
• No funnel visualization
• Pricier than alternatives at entry level

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4. PostHog - Best for Product Analytics

What it is: Open-source product analytics suite with session replay, feature flags, and A/B testing.

Best for:

• Product teams
• Developers
• Companies wanting self-hosted option

Pricing: Free up to 1M events, then $0.000225/event

Pros:

• Feature-rich
• Self-hostable
• Session replay included

Cons:

• Complex pricing (can get expensive)
• Overwhelming for simple needs
• No native payment integrations
• Privacy concerns with session replay

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5. Mixpanel - Best for Behavioral Analytics

What it is: Event-based product analytics focused on user behavior and retention.

Best for:

• Mobile apps
• Product-led growth companies
• Teams with dedicated analysts

Pricing: Free up to 100k events, then $20-$999+/month

Pros:

• Deep behavioral analysis
• Cohort analysis
• Strong mobile support

Cons:

• Expensive at scale (funnels cost $999+/month)
• Steep learning curve
• No basic web analytics (pageviews, referrers)
• Limited revenue attribution

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6. Simple Analytics - Best for Absolute Simplicity

What it is: Bare-bones privacy analytics. Very simple, very limited.

Best for:

• Those who only need pageview counts
• Privacy-focused minimum viable analytics

Pricing: $9-$49+/month

Pros:

• Extremely simple
• EU-based
• Privacy-first

Cons:

• No revenue tracking
• No conversion funnels
• Very limited features
• No real-time visitor view

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Which Alternative is Right for You?

Choose TrackFox if...

• You need to track revenue by traffic source
• You sell products/services online
• You want conversion funnels without paying $999/month
• You need real-time data
• You want simple setup with powerful features

Choose Plausible if...

• You only need basic pageview tracking
• Privacy is your #1 priority
• You don't sell anything online
• You want the simplest possible dashboard

Choose PostHog if...

• You have a dedicated product/engineering team
• You want session replay
• You're comfortable with complex pricing
• You want to self-host

Choose Mixpanel if...

• You have a mobile app
• You have dedicated analysts
• You can afford $999+/month for funnels
• You need deep behavioral analysis

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Why We Built TrackFox

Full disclosure: We built TrackFox because we were frustrated with the alternatives.

The problem we saw:

• Google Analytics is free but complex, delayed, and privacy-hostile
• Privacy tools (Plausible, Fathom) lack revenue tracking
• Product tools (Mixpanel, PostHog) are complex and expensive

What we wanted:

• Simple analytics (like Plausible)
• Revenue tracking (unique)
• Conversion funnels (without $999/month)
• Real-time data (not 24-48 hours)
• GDPR compliant (no cookie banners)

So we built it. TrackFox is what we wished existed when we started.

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Migrating from Google Analytics

TrackFox supports direct import from GA4:

1. Sign up for TrackFox
2. Go to Settings → Import
3. Connect Google Analytics
4. Import historical data
5. Done

You can run TrackFox alongside GA4 during transition, then remove GA4 when ready.

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Try Before You Commit

Most GA alternatives offer trials:

• TrackFox: 14-day free trial, no credit card
• Plausible: 30-day free trial
• Fathom: 7-day free trial
• PostHog: Free tier available

We recommend trying at least two options to see which interface you prefer.

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Conclusion

The best Google Analytics alternative depends on your needs:

• Need revenue tracking? → TrackFox
• Need absolute simplicity? → Plausible or Simple Analytics
• Need product analytics? → PostHog or Mixpanel

For most SaaS founders, e-commerce sites, and online businesses, we (obviously) recommend TrackFox. It's the only tool that connects your traffic directly to revenue—which is ultimately what matters.

Start your free TrackFox trial →

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Last updated: January 2026